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Step by Step manual to learn Marketing, Advertising, and Public Relations Key Features Basics of Visual Social Marketing Impact of Visual Social Marketing Social Media Marketing strategies Simplified English especially suited for an Indian audience Concepts explained with the help of relevant figures, diagrams and examples Exercises for read-
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Szybka metoda nauki Microsoft SharePoint 2016 Nauka może być łatwa. Osiągnij więcej w krótkim czasie przy użyciu Microsoft SharePoint 2016. Możesz po prostu wyszukać zadanie, które musisz wykonać, albo pracować od deski do deski, pobierając pliki ćwiczeń i systematycznie budując swoje umiejętności. Twórz, edytuj, udostępniaj i zarządzaj dokumentami-
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Opanuj techniki modelowania biznesowego i analiz wykorzystujące Microsoft Excel 2016 i przekształć swoje dane w użyteczne wnioski. Wayne Winston, zdobywca wielu nagród akademickich, dzieli się swoim ogromnym doświadczeniem na stronach praktycznego podręcznika. To wydanie zawiera ponad 150 problemów z rozwiązaniami, a także rozdział o podstawach mod-
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Investors recognize that technology is a powerful tool for obtaining and interpreting financial data that could give them the one thing everyone on Wall Street wants: an edge. Yet, many don’t realize that you don’t need to be a programmer to access behind-the-scenes financial information from Bloomberg, IHS Markit, or other systems foun-
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Opanuj krytyczne narzędzia programu Excel 2016 do budowania wydajnych i niezawodnych arkuszy! Zautomatyzuj dowolne rutynowe działania, aby oszczędzić sobie całych dni, a może tygodni pracy! Spraw, by Excel wykonywał rzeczy, które uważałeś za niemożliwe. Poznaj techniki makr, których nie znajdziesz nigdzie indziej i twórz zautomatyzowane raporty. Bi-
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research t-
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Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their pr-
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Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly t-
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In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why-
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- Prosta nauka podstawowych zadań - Duże demonstracje - Pliki ćwiczeń do budowy umiejętności Szybka nauka programu Excel! Nauka nigdy nie była tak łatwa. Osiągnij produktywność przy pracy z Excel 2016 i znajdź odpowiedzi na wszystkie pytania energiczne ćwiczenia i zrzuty ekranów pokazują dokładnie, co należy zrobić, krok po kroku. --
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Szybka metoda nauki Microsoft Office 2016 Nauka może być łatwa. Osiągnij więcej w krótkim czasie przy użyciu Microsoft Office 2016. Możesz po prostu wyszukać zadanie, które musisz wykonać, albo pracować od deski do deski, pobierając pliki ćwiczeń i systematycznie budując swoje umiejętności. Zawiera omówienie programów Excel, Word, PowerPoint i Ou-
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Nauka nigdy nie była tak łatwa. Osiągnij produktywność przy pracy z Project 2016 i znajdź odpowiedzi na wszystkie pytania energiczne ćwiczenia i zrzuty ekranów pokazują dokładnie, co należy zrobić, krok po kroku.-
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- Prosta nauka podstawowych zadań - Duże demonstracje - Pliki ćwiczeń do budowy umiejętności Szybka nauka programu PowerPoint! Nauka nigdy nie była tak łatwa. Osiągnij produktywność przy pracy z PowerPoint 2016 i znajdź odpowiedzi na wszystkie pytania energiczne ćwiczenia i zrzuty ekranów pokazują dokładnie, co należy zrobić, krok po-
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Szybka metoda nauki Microsoft Outlook 2016 Nauka może być łatwa. Osiągnij więcej w krótkim czasie przy użyciu Microsoft Outlook 2016. Możesz po prostu wyszukać zadanie, które musisz wykonać, albo pracować od deski do deski, pobierając pliki ćwiczeń i systematycznie budując swoje umiejętności. - Poznawaj i ćwicz nowe umiejętności pracując z mat-
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experi-
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Leading a fast-growing team is a uniquely challenging experience. Startups with a hot product often double or triple in size quickly—a recipe for chaos if company leaders aren’t prepared for the pitfalls of hyper-growth. If you’re leading a startup or a new team between 10 and 150 people, this guide provides a practical approach t-
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Complete guide to Excel Key Features Basic components of excel, the available menu options and tools, some customizations, working with multiple workbooks and worksheets. An initial introduction to what are formulas, functions, and their components. Usage of multiple examples to explain the application in real world scenario. Explaining of diffe-
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Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates,-
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Planując projekt informatyczny najważniejszym pytaniem jest ,,co i na kiedy jesteśmy w stanie dostarczyć". W tym celu musimy jasno określić czas potrzebny na wykonanie wszystkich zadań wchodzących w zakres danego projektu. Te niezwykle ważne aspekty w przyjazny i przejrzysty sposób wyjaśnia Krystian Kaczor - jeden z najlepszych specjalistów od zwi-
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We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions. The Discipline of Organizing synthesizes insights-
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Take advantage of Bitcoin’s underlying technology, the blockchain, to build massively scalable, decentralized applications known as dapps. In this practical guide, author Siraj Raval explains why dapps will become more widely used—and profitable—than today’s most popular web apps. You’ll learn how the blockchain’-
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If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You’ll also learn how our-
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If you have designs for wonderful machines in mind, but aren’t sure how to turn your ideas into real, engineered products that can be manufactured, marketed, and used, this book is for you. Engineering professor and veteran maker Tom Ask helps you integrate mechanical engineering concepts into your creative design process by presenting them i-
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You probably suspect, on some level, that computers might be hazardous to your health. You might vaguely remember a study that you read years ago about miscarriages being more frequent for data entry operators. Or you might have run into a co-worker wearing splints and talking ominously about Workers' Comp insurance. Or you might notice tha-
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Looking for efficiency gains in your business? If you’re a business analyst, this practical guide will show you how to design effective business process management (BPM) applications. Every business uses business processes—these everyday tasks help you gain and retain customers, stay profitable, and keep your operations infrastructure f-
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Whether you’re moving from Microsoft Office to Google Docs or simply want to learn how to automate Docs with Google Apps Script, this practical guide shows you by example how to work with each of the major Apps Script services.Office still supports VBA, but it’s not likely to do so for much longer. If you’re a VBA or .NET develope-
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What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-
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Current hype aside, the Internet of Things will ultimately become as fundamental as the Internet itself, with lots of opportunities and trials along the way. To help you navigate these choppy waters, this practical guide introduces a dedicated methodology for businesses preparing to transition towards IoT-based business models.With a set of best pr-
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This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Ins-
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How can you make your bookkeeping workflow smoother and faster? Simple. With QuickBooks 2016: The Missing Manual (which covers the Windows version of QuickBooks), you’re in control: you get step-by-step instructions on how and when to use specific features, along with basic bookkeeping and accounting advice to guide you through the learning p-
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In the course of their 20+-year engineering careers, authors Brian Fitzpatrick and Ben Collins-Sussman have picked up a treasure trove of wisdom and anecdotes about how successful teams work together. Their conclusion? Even among people who have spent decades learning the technical side of their jobs, most haven’t really focused on the human-
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Failure is inevitable and a postmortem analysis, conducted in an open, blameless way, is the best way for IT techs and managers to learn from outages and near-misses. But when the "root cause" is determined to be "human error" (or worse, particular humans), the real causes and conditions are lost.In this insightful book, IT veteran Dave Zwieback sh-
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Technology’s influence on privacy not only concerns consumers, political leaders, and advocacy groups, but also the software architects who design new products. In this practical guide, experts in data analytics, software engineering, security, and privacy policy describe how software teams can make privacy-protective features a core part of-
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Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens—or should happen—when you take a product from prototype to prod-
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Prezentacja multimedialna to jedna z częściej wykorzystywanych i skutecznych form przekazu. Przygotowując wystąpienie pamiętaj, że odbiorca zapamiętuje tylko 20% przekazu w postaci wykładu, około 30% treści oglądanych i aż 70% przekazu, w którym wykorzystane są oba kanały. Podręcznik do samodzielnej nauki korzystania z najnowszej wersji programu,-
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Postanowiłeś kupić komputer? To świetna decyzja! Tylko co dalej? A może już go masz, ale mało go ogarniasz? Nie martw się, na ratunek przychodzi Ci właśnie Cyfrowy świat 60+. Nauczysz się podstaw poruszania się w internecie. Dowiesz się, jak komunikować się ze znajomymi i bezpiecznie nawiązywać nowe relacje w sieci, obejrzeć powtórki ulubionych se-
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Każdego dnia przez internetowe (i nie tylko) aukcje i giełdy przewijają się tysiące domen. Mówi się wręcz, że ich rynek rozgrzany jest do czerwoności. Czym tak naprawdę jest domena internetowa? Jak zdobyć własny adres w Sieci? Czy na handlu domenami można zbić majątek, i jak to zrobić? Kto i dlaczego jest w stanie zapłacić kilkanaście milionów dola-
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Arkusz kalkulacyjny MS Excel 2010 to niezwykle intuicyjna w obsłudze aplikacja. Jeśli tylko umiemy wprowadzać i zaznaczać dane, reszta pracy sprowadza się w większości do klikania odpowiednich opcji. Podręcznik do samodzielnej nauki korzystania z najnowszej wersji programu. Dzięki tej książce odkryjesz wielkie możliwości tej aplikacji i będziesz-
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Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of "feedback." In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framewor-
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Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field,-
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Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago.Welcome to the software paradox. In this O’Reilly rep-
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What avoidable problem destroys more young startups than any other?Why is it a mistake to ask for introductions to investors?When do you play the CEO card?Should you sell out?Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction-
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Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after ma-
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MS Project 2013 to znakomite narzędzie, usprawniające organizowanie i kontrolowanie wszystkich elementów Twojego projektu. Ten funkcjonalny przewodnik pokaże Ci, jak rozpocząć pracę, wprowadzać zadania i szacować czas ich trwania, pracować z zasobami i budżetem, dopracowywać harmonogram, zbierać dane, analizować postępy prac i monitorować cały proj-
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With a foreword by Alex Osterwalder.The future of work is already here.Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, custom-
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Ready to stand up and create positive change at work, but reluctant to speak up? True leadership doesn’t always come from a position of power or authority. By teaching you skills and providing practical advice, this handbook shows you how to engage your coworkers and bosses and bring your ideas forward so that they are heard, considered, and-
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How can you make your bookkeeping workflow smoother and faster? Simple. With this Missing Manual, you’re in control: you get step-by-step instructions on how and when to use specific features, along with basic bookkeeping and accounting advice to guide you through the learning process. Discover new and improved features like the Insights dash-
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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspirin-
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Note about this ebook: This ebook exploits many advanced capabilities with images, hypertext, and interactivity and is optimized for EPUB3-compliant book readers, especially Apple's iBooks and browser plugins. These features may not work on all ebook readers.We organize things. We organize information, information about things, and information abou-
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Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you a-
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Implementing the Zendesk customer service software as part of your company’s operations can be time-consuming, but with the best practices and advice in this hands-on guide, you can shorten the procedure considerably. You’ll learn the purpose, benefits, and pitfalls of each Zendesk feature, with examples of how to configure it to match-
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What people are saying about The New How"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."--Seth Godin, author of Linchpin"The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadersh-
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Apple’s iWork is more versatile than ever now that there are versions for Mac, iOS, and even iCloud. The only thing iWork doesn’t include is its own how-to guide. That’s where this friendly, jargon-free Missing Manual comes in. With complete instructions and helpful examples, you’ll quickly learn how to create stunning docum-
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Większość użytkowników Excela nie zawraca sobie głowy programowaniem w VBA. Twoje zainteresowanie tym tematem zdecydowanie plasuje Cię w elitarnej grupie. Nawet jeśli nie masz najmniejszego pojęcia, o co chodzi w programowaniu, z tym podręcznikiem w mgnieniu oka zwiększysz możliwości najpopularniejszego na świecie arkusza kalkulacyjnego. Ta niezawo-
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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questi-
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Updated as of August 2014, this practical book will demonstrate proven methods for anonymizing health data to help your organization share meaningful datasets, without exposing patient identity. Leading experts Khaled El Emam and Luk Arbuckle walk you through a risk-based methodology, using case studies from their efforts to de-identify hundreds of-
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How can you make your bookkeeping workflow smoother and faster? Simple. With this Missing Manual, you’re in control of QuickBooks 2014 for Windows. You get step-by-step instructions on how and when to use specific features, along with basic accounting advice to guide you through the learning process. That’s why this book is the Official-
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Create dynamic business intelligence (BI) solutions for SharePoint faster and with more capabilities than previously possible. With this book, you’ll learn the entire process—from high-level concepts to development and deployment—for building data-rich BI applications with Visual Studio LightSwitch, SQL Server 2012, and a host of-
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Every year, tens of thousands of companies—from industry giants to aspiring upstarts—apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don’t go that way. Submitted topics aren’t chosen; w-
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Microsoft Office is the most widely used productivity software in the world, but most people just know the basics. This helpful guide gets you started with the programs in Office 2013, and provides lots of power-user tips and tricks when you’re ready for more. You’ll learn about Office’s new templates and themes, touchscreen featu-
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If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur communit-
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The world’s most popular spreadsheet program is now more powerful than ever, but it’s also more complex. That’s where this Missing Manual comes in. With crystal-clear explanations and hands-on examples, Excel 2013: The Missing Manual shows you how to master Excel so you can easily track, analyze, and chart your data. You’ll-
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Get up to speed on Microsoft Project 2013 and learn how to manage projects large and small. This crystal-clear book not only guides you step-by-step through Project 2013’s new features, it also gives you real-world guidance: how to prep a project before touching your PC, and which Project tools will keep you on target. With this Missing Manua-
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Microsoft Word, Excel i PowerPoint to znana i najbardziej ceniona trójka pakietu Microsoft Office. Niniejsza książka poświęcona jest Excelowi - aplikacji, która nie boi się mozolnych i skomplikowanych obliczeń na ogromnej ilości danych. Narzędzie to zdobyło uznanie studentów, księgowych, analityków i prezesów. Żad-
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Kalkuluj z arkuszem Excel Co nowego w Excelu 2010? Jak tworzyć zaawansowane wykresy z elementami graficznymi? Kiedy najlepiej zapisać arkusz w formie strony internetowej? W jaki sposób możesz wykorzystać tę aplikację w swojej firmie oraz domu? Jak oswoić wszystkie komórki Excela? Bez względu na to, czy po raz pierwszy klikasz z-
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Unlock the secrets of Access 2013 and discover how to use your data in creative ways. With this book’s easy step-by-step instructions, you’ll learn how to build and maintain a full-featured database and even turn it into a web app. You also get tips and practices from the pros for good database design—ideal whether you’re us-
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The New Kingmakers documents the rise of the developer class, and provides strategies for companies to adapt to the new technology landscape. From recruiting to retention, it provides a playbook to work more efficiently and effectively with the most important members of your organization.-
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The Official Intuit Guide to QuickBooks 2013 for WindowsYour bookkeeping workflow will be smoother and faster with QuickBooks 2013 for Windows, and as the program's Official Guide, this Missing Manual puts you firmly in control. You get step-by-step instructions on how and when to use specific features, along with basic accounting advice to guide y-
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What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniq-
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Would you like to integrate Google+ with an existing website, or build your own social application on the platform? Developing with Google+ takes you on a tour of the Google+ APIs, with lots of concrete examples and hands-on projects. You’ll learn how to take advantage of Google+ social plug-ins, communicate programmatically with Google+ over-
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Organize a Civic Apps Competition (CAC) in your city. This practical guide provides best practices for each phase of the process, based largely on the authors’ firsthand experience planning and managing Apps for Metro Chicago (A4MC). You’ll learn everything from setting goals and creating a budget to running the competition and measurin-
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Need a shortcut to a degree in shipping great software? Successful team leaders must have an extremely broad skill set to find the right product, work through a complex and ever-changing development process, and do it all incredibly quickly. In this guide, Chris Vander Mey provides a simplified, no-BS approach to the entire software lifecycle, dist-
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When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.This valuable han-
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Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage co-
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Build custom business applications for SharePoint with Visual Studio LightSwitch—including intuitive apps that don’t require a single line of code. This example-driven guide takes non-programmers step-by-step through the process of creating simple apps and utilities, and shows programmers familiar with C# or Visual Basic how to build cu-
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"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.Twitter is not a mar-
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If you work with SharePoint, you may have discovered that there are countless tricks for using this platform to solve real-world problems—and you certainly wouldn’t mind learning some of them. That’s the purpose behind EndUserSharePoint, a community site that lets end users share ingenious new ways for putting SharePoint to work.T-
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If you were to analyze your team’s performance on a typical project, you’d be surprised how much time is wasted on non-productive tasks. This hands-on guide shows you how to work more efficiently by organizing and managing projects with SharePoint 2010. You’ll learn how to build a Project Management Information System (PMIS), cust-
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Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn al-
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If you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may learn what about you. With this book, you’ll navigate Google+ with e-
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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns-
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The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it’s happening right now"—and it is happening faster than anyone pr-
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