APIs: A Strategy Guide. Creating Channels with Application Programming Interfaces

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• APIs: A Strategy Guide
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  • Preface
    • Conventions Used in This Book
    • Using Code Examples
    • Acknowledgments
    • Safari Books Online
    • How to Contact Us
  • 1. The API Opportunity
    • Why We Wrote This Book
    • Who Is This Book For?
    • What Is an API?
      • How Is an API Different from a Website?
      • But APIs and Websites Have a Lot in Common
    • Who Uses an API?
    • Types of APIs
    • Why Now?
  • 2. APIs as a Business Strategy
    • The Growth of APIs
    • Why You Might Need an API
      • You Need a Second Mobile App
      • Your Customers or Partners Ask for an API
      • Your Site Is Getting Screen-Scraped
      • You Need More Flexibility in Providing Content
      • You Have Data to Make Available
      • Your Competition Has an API
      • You Want to Let Potential Partners Test the Waters
      • You Want to Scale Integration with Customers and Partners
      • An API Improves the Technical Architecture
  • 3. Understanding the API Value Chain
    • Defining the Value Chain: Ask Key Questions
    • Creating a Private API Value Chain
      • Ways to Use a Private API
        • Efficiently Creating Public Apps
        • Supporting Partner Relationships
        • Creating Internal Apps
      • Benefits of Private APIs
      • Risks Related to Private APIs
    • Creating a Public API Value Chain
      • Ways to Use a Public API
        • Enhancing Value and Extending Your Brand
        • Reaching Niche Markets
        • Expanding Reach Across Platforms and Devices
        • Fostering Innovation
      • Benefits of Public APIs
      • Risks Related to Public APIs
    • Shifting: Private to Public, Public to Private
      • Netflix: Public API to Private API
    • API Business Models for Working with Partners
      • Expanding Reach: More Apps, More Platforms
      • Gaining Indirect Revenue
      • Increasing Innovation through Partners
      • Increasing Application Value through Integration
      • Freemium Use
    • Programmable Webs View of API Business Models
  • 4. Crafting Your API Product Strategy
    • Establish a Clear Business Objective
    • Have a Vision for Your API
    • API Strategy Basics
      • APIs Need a Business Sponsor
    • Types of API Strategies
      • Private API Strategies
      • Public API Strategies
    • Putting Together a Team
      • The Developer Evangelist
    • Objections to APIs
  • 5. Key Design Principles for APIs
    • Designing APIs for Specific Audiences
      • Designing for Developers
      • Designing for Application Users
    • Best Practices for API Design
      • Differentiate Your API
      • Make Your API Easy to Try and Use
      • Make Your API Easy to Understand
      • Dont Do Anything Weird
      • Less Is More
      • Target a Specific Developer Segment
    • Technical Considerations for API Design
      • REST
        • Pure REST
        • Pragmatic REST
        • Pragmatic RESTful Principles
      • Example: Designing with Pragmatic REST
        • Sometimes REST Needs a Rest
        • XML vs. JSON
      • Versioning and API Design
        • Having a Mediation Layer
        • Taking the Plunge: Going Versionless
    • Designing Infrastructure for APIs
      • Data Center or Cloud?
      • Caching Strategies
      • Controlling API Traffic
  • 6. API Security and User Management
    • User Management
      • Do You Need to Start from Scratch?
      • Questions to Ask About User Management
    • Identification
    • Authentication: Proving Who You Are
      • Usernames and Passwords
      • Session-Based Authentication
      • Other Authentication Methods
      • OAuth
      • Fortify Authentication with SSL
    • Encryption
    • Threat Detection and Prevention
      • SQL Injection
      • XML and JSON Attacks
      • Data Masking
    • General Recommendations
      • API Data Protection Recommendations
      • API Security Recommendations
  • 7. Legal Considerations for Your API Strategy
    • Rights Management
      • In Practice: Rights Management at NPR
        • Contracts
        • Rights Tagging System
        • Rights Management System
    • Contracts and Terms of Use
    • Privacy Policies
    • Data Retention Policies
    • Attribution of Content and Branding
    • Responding to Misuse
  • 8. Operating and Managing an API
    • Operating an API
      • Operational Information on Demand: The API Status Page
      • Handling Ops Issues
      • Service-Level Agreements
      • Issue Management
      • Operational Monitoring and Support
      • Documenting Your API
      • Operations Runbook
    • Traffic Management Approaches
      • Business-Level Traffic Management
        • Quotas
        • Throttling
      • Operational Traffic Management
        • Spike Arresting
      • Traffic Management and Scalability
      • API Gateways
        • Approaches to API Gateways in the Cloud
  • 9. Measuring the Success of Your API
    • Handling API Metrics
      • Why Capture Usage Metrics?
      • Requests and Responses
      • Impressions
      • Loyalty
    • Operational Metrics
      • Effectiveness Metrics
      • Performance Metrics
    • Key Questions to Ask about API Performance
    • How Metrics Evolved at NPR
  • 10. Engaging Developers to Drive Adoption
    • What Motivates Developers?
    • Key Parts of a Developer Program Offering
      • Product (or First You Need a Great API!)
      • Access to Your API and to You
      • Business Terms and SLA Expectations
      • Content
      • Awareness of Your API
      • Focus on the Full Developer Experience
      • Community
    • The Anatomy of a Developer Portal
    • The Dos and Donts of Developer Engagement
      • Dos
        • Look Alive!
        • Target Alpha Geeks
        • Create Scale and Leverage
        • Foster Developer Community
        • Seek Out Key Influencers
        • Plug into Other Developer Communities
      • Donts
        • No differentiation for the API (its just like so-and-sos API)
        • Making it hard to sign up
        • Marketing the API
        • Overfocus on the developer portal
        • Selecting the wrong community manager
        • Having an overly broad focus
  • 11. Epilogue: Just the Beginning
  • About the Authors
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