Ask, Measure, Learn. Using Social Media Analytics to Understand and Influence Customer Behavior (ebook)(audiobook)(audiobook) Książka w języku angielskim

Autorzy:
Lutz Finger, Soumitra Dutta
Okładka książki Ask, Measure, Learn. Using Social Media Analytics to Understand and Influence Customer Behavior
Tył okładki książki Ask, Measure, Learn. Using Social Media Analytics to Understand and Influence Customer Behavior

Okładka książki Ask, Measure, Learn. Using Social Media Analytics to Understand and Influence Customer Behavior

Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
338
2w1 w pakiecie:
     ePub
     Mobi

Ebook

79,90 zł
63,74 zł

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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

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