O. - książki, ebooki, audiobooki, kursy video
Tytuły autora: O. dostępne w księgarni Helion
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Microsoft Dynamics 365 Project Operations helps you gain practical knowledge of D365 Project Operations and sets up a strong foundation for implementing its multiple functionalities to scale your business. You'll learn how you can keep driving significant business model changes to stay ahead of the curve to meet ever-evolving business demands.-
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ebook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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Pandemia przeniosła świat do innej rzeczywistości. Z dnia na dzień zmienił się rynek, jego struktura i modele biznesowe. Niektóre przedsiębiorstwa, a nawet całe branże, upadły. Wiele z nich straciło nabywców, a gro nie potrafiło przeskalować na czas swojej działalności. Ale to jedna strona medalu. Druga jest taka, że kryzys stał się o
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Tom 30. serii "Media początku XXI wieku" wydawanej we współpracy z Instytutem Dziennikarstwa Uniwersytetu Warszawskiego. Grywalizacja czy democratainment to funkcjonujące od niedawna pojęcia dotyczące zastosowania mechanizmu gier i zabawy w działaniach marketingowych, politycznych, wykorzystywania formy rozrywkowej w komunikacji
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ebook
(22,90 zł najniższa cena z 30 dni)
31.20 zł
39.00 zł(-20%) -
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Step-by-step guide to learning the role of E-commerce in our economy Key Features Hands-on with the concept of E-Commerce and E-Business. Understand the know-how of working of E-Commerce framework. Learn the type of E-Payment system and its mechanism. Understanding Brand building and Digital Marketing methods. Description Electronic Commerce (E
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ebook
(36,90 zł najniższa cena z 30 dni)
71.91 zł
79.90 zł(-10%) -
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A comprehensive guide for seasoned business leaders who struggle with where and how to exploit the economics of data and analytics to gain true value from data, accelerate company operations through AI, and guide their digital transformation.
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ebook
(89,91 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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The Salesforce Platform App Builder Certification Guide covers the essential topics and fundamental concepts that you need to master in order to design and build applications that support business processes within the Lightning Platform.
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, chea
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ebook
(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
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Hands-On Low-Code Application Development with Salesforce follows the “Clicks, not Code” mantra to develop business applications within the Salesforce environment. This book will help you increase your productivity by understanding the core concepts of metadata-driven development.
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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Fundamentals of CRM with Microsoft Dynamics 365 and Power Platform is a practical guide that will take you through all the essential components of Dynamics 365. This book will show you how Dynamics 365 leverages and extends the Power Platform capabilities to build effective business solutions customized to meet your organization's needs.
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ebook
(111,75 zł najniższa cena z 30 dni)
134.10 zł
149.00 zł(-10%) -
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Zarabianie przez Internet nie jest wcale takie trudne jakby mogło się wydawać. Sprawdź sam czy praca w domu to coś dla Ciebie i dowiedz się jak zarobić pieniądze. Poznaj, aż 10 pomysłów na Zarabianie w Internecie dzięki, którym możesz zarobić minimum 1000 złotych i zacznij już dziś zmieniać swoje życie na lepsze! 10 pomysł&oa
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Leverage Google Analytics to make data-driven decisions to shape your marketing strategy Key Features Learn how to navigate the Google Analytics interface and reports. Understand the working of the Google Analytics platform. Understanding Traffic Sources in Google Analytics. Learn how to use Segments in Google Analytics. Understand how Cross-
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ebook
(36,90 zł najniższa cena z 30 dni)
71.91 zł
79.90 zł(-10%) -
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Building Analytics Teams is your one-stop guide to transforming your firm into an analytically driven organization while efficiently and effectively managing executive expectations of the return on investment of the team and projects.
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ebook
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audiobook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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Robotic Process Automation helps businesses to automate systems to reduce human efforts for tasks that are monotonous and can be performed by machines. This project based guide expands on the RPA principles and helps you build automation solutions for the real world using the most popular RPA tools - UiPath and Automation Anywhere Cloud.
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safegua
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ebook
(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
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How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy tas
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ebook
(95,40 zł najniższa cena z 30 dni)
135.15 zł
159.00 zł(-15%) -
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Podobno, jeśli czegoś nie ma w Google, to nie istnieje. Czasami istnieje, ale nie jest to łatwe do znalezienia i właśnie wtedy z pomocą przychodzi Google hacking. Google hacking to zaawansowane techniki wyszukiwawcze, pozwalające na budowanie precyzyjnych zapytań w wyszukiwarce. Aby stosować Google hacking, nie trzeba być ani
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Salesforce Advanced Administrator Certification Guide is a complete resource that will help you gain the knowledge and master the skills required to earn the advanced administrator credentials. With plenty of questions and answers along with best practices, you will learn all the concepts asked in exams specially designed with this guide.
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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Odoo is a comprehensive set of open-source enterprise management applications. With, you will have access to a powerful website builder, integrated e-commerce features, and a fast growing community to help transform and modernize your business. This book will take you the essential features of Odoo and how you can make the best use of them.
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Czy możesz sobie wyobrazić, że jesteś w stanie zidentyfikować klientów przynoszących największe zyski, wypracować lepszą strategię komunikowania się z nimi i zainspirować ich, aby kupowali więcej? A więc, naprawdę możesz to zrobić. A najlepsze jest to, że możesz to osiągnąć używając danych, które już masz. Wszystko, co robimy, tworz
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ebook
(19,95 zł najniższa cena z 30 dni)
33.92 zł
39.90 zł(-15%) -
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Skyrocket your business goals with this hands on guide Key Features Online advertising Online marketing campaigns Mail marketing Website marketing Opt-in email Mobile marketing Marketing data Digital s trategy Consumer marketing Description Social media marketing has stemmed from peoples communication habits. Nowadays, social networkin
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ebook
(36,90 zł najniższa cena z 30 dni)
71.91 zł
79.90 zł(-10%) -
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Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.Author Simon Clatworthy shows you how to transform your organization into one
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ebook
(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
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Max Fatourechi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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Salesforce CRM: The Definitive Admin Handbook is the complete guide to implementing Salesforce CRM. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. This book will show you how to get maximum benefit from this exciting product.
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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Informatyka ekonomiczna to ceniona w świecie akademicka dziedzina badań, edukacji i zastosowań o interdyscyplinarnym charakterze. W wielu krajach stanowi dyscyplinę naukową zajmującą się zastosowaniami informatyki w organizacjach gospodarczych oraz administracyjnych. To ugruntowany obszar wiedzy o uznanych, stale modyfikowanych podstawach teoretycz
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ebook
(83,08 zł najniższa cena z 30 dni)
107.19 zł
134.00 zł(-20%) -
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Data Science for Marketing Analytics opens doors to looking at data with a different approach and new tools. Drawing on machine learning and data science concepts, this book broadens the range of tools that you can use to transform the market analysis process.
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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This book will be an excellent resource for both Python and R developers and will help them apply data science and machine learning to marketing with real-world data sets. By the end of this book, you will be well equipped with the required knowledge and expertise to draw insights from data and improve your marketing strategies.
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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Microsoft has introduced a new product based on MS Dynamics CRM named MS Dynamics 365 which consists of 7 components and has extended functionality compared to any other CRM systems. It is equipped to be flexible to meet the needs of businesses. This book provides a comprehensive coverage of Dynamics 365 and helps you make your tasks much simpler.
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ebook
(111,75 zł najniższa cena z 30 dni)
134.10 zł
149.00 zł(-10%) -
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Prawdziwy biznesowy podręcznik zawierający wszystkie ważne rzeczy, które musisz zrobić by rozwijąc swoją firmę poprzez skuteczną reklamę. Możesz rozwijać i wykorzystywać wszystkie kanały medialne w celu przyciągnięcia bazy klientów, co przekłada się na większą sprzedaż. Jeśli nie wiesz jak zacząc przygodę z reklamą w social media, to książka dla ci
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W tej książce podejmowane są najpierw zagadnienia istoty i znaczenia analityki danych, jej e-infrastruktur i kadr oraz pozyskiwania danych do analizy. Kolejne części pokazują wykorzystanie analityki danych w bankowości i ubezpieczeniach, ochronie...
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ebook
(109,65 zł najniższa cena z 30 dni)
107.07 zł
129.00 zł(-17%) -
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Salesforce is one of the top CRM tools used these days. It eases the running of an enterprise in various areas of sales, marketing, finance, and so on. This book addresses all the problems that you might encounter while trying to deploy your applications and shows you how to resort to DevOps to take these challenges head on.
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ebook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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Scott Galloway zadaje fundamentalne pytania: jak wielka czwórka infiltruje nasze życie, że nie sposób jej pominąć ani zbojkotować? Dlaczego rynek i ludzie wybaczają jej grzechy, które pogrążyłyby inne firmy? I czy ktokolwiek jest w stanie się jej przeciwstawić? Ujawnia skrzętnie skrywane strategie wielkiej czwórki i to, jak sprawnie manipuluje ona
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ebook
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audiobook
(20,90 zł najniższa cena z 30 dni)
31.19 zł
39.99 zł(-22%) -
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This book is all about getting to know your customers – what they want and need, what they like and don't like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislik
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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Odoo is an all-in-one management software that offers a range of business applications that form a complete suite of enterprise management applications. Odoo 11 comes with advances made on Usability, Speed, Design, and Mobile.
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Microsoft Dynamics 365 CRM is the most trusted name in enterprise-level customer relationship management. The latest version of Dynamics CRM comes with the important addition of exciting features guaranteed to make your life easier. It comes straight off the shelf with a whole new frontier of updated business rules, process enhancements, SDK method
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Salesforce Einstein analytics aka Wave Analytics is a cloud-based platform which connects data from the multiple sources and explores it to uncover insights. It empowers sales reps, marketers, and analysts with the insights to make customer interactions smarter, without building mathematical models. You will learn to create app, lenses, dashboards
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Alteryx, as a leading data blending and advanced data analytics platform, has taken self-service data analytics to the next level. This book will set you on a self-service data analytics journey that will help you create efficient workflows using Alteryx, without any coding involved. It will empower you and your organization to take well-informed d
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the internet. This application greatly enhances a company's sales performance, improves customer satisfaction, and provides a robust customer relationship management system for an organization. For optimum performance of the system, there are
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Microsoft Dynamics CRM is the most trusted name in the enterprise-level customer relationship management. The latest version of Dynamics CRM 2016 comes with important addition of some exciting features that is guaranteed to make your life easier with Dynamics CRM. This book will give a comprehensive coverage of Dynamics CRM 2016 and help you make y
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it.It's easy to get confused by the extensive range of functions
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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Skończyły się czasy mecenasów. Wszechobecny wyścig chomików (bo już nawet nie szczurów...) oraz skupienie na własnym nosie powoduje, że bardziej prawdziwe niż kiedykolwiek wcześniej stało się porzekadło: jeśli umiesz liczyć, licz na siebie. [ze wstępu] To książka dla młodych i mniej młodych, którzy chcą zaistnieć, budując swoją osobistą
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Microsoft Dynamics 365 aims to bring the worlds of CRM and ERP together for better business implementations and management. This book will help you to effectively implement Dynamics 365 for Finance and Operations, Enterprise edition in your organization, and seamlessly migrate all processes and data from traditional or older versions.
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ebook
(141,75 zł najniższa cena z 30 dni)
170.10 zł
189.00 zł(-10%) -
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Built on the Salesforce App Cloud, the new Lightning Experience combines the new Lightning Design System, Lightning App Builder and Lightning Components to enable anyone to quickly and easily create modern enterprise apps. By the end of this book, readers will be able to build advanced level reports and dashboards using Lightning Experience.
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on. This book will introduce you to Einstein and help you integrate it into your respective business
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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Microsoft Dynamics 365 provides users and organizations with powerful capabilities. With unique features, it bridges the common business challenges and technology pitfalls that hinder user adoption and organizational acceptance of a CRM solution. This book will give you what you need to identify the best possible approach to extend your Dynamics 36
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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Dynamics 365 for Operations is built on a number of foundation products from Microsoft that are used to make it bigger, better, and stronger than the average business system. The book is a collection of recipes that takes you on a journey through creating a sample real-world solution
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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Magento is the leading e-commerce software trusted by world`s leading organizations. Our Magento Course will help you gain knowledge and skills that are required to design & develop world class online stores. Focusing on Magento's Community version, it offers you advanced guidance on managing, optimizing, and extending your store while taking adva
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ebook
(201,75 zł najniższa cena z 30 dni)
242.10 zł
269.00 zł(-10%) -
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experi
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ebook
(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%) -
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- Zajmujesz się reklamą w internecie? - Planujesz podwyższyć swoje kwalifikacje? - Chcesz zostać certyfikowanym specjalistą Google AdWords i Google Analytics? Przyzwyczailiśmy się, że każdy kolejny rok to rok rekordowych wydatków na reklamę w Internecie. Jest taki kawałek tortu - branża SEM - który rozwija się niezwykle dynamicznie i wymaga stałe
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ebook
(52,08 zł najniższa cena z 30 dni)
67.20 zł
84.00 zł(-20%) -
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Discover what Odoo can do to help you and your business with this guide to Odoo development essentials. With step-by-step guides and real world examples, Working with Odoo 10 will show you how to create and integrate Odoo modules whilst getting the most out of their powerful accounting, reporting, CRM and management features.
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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In this book, you'll understand how to work with the Salesforce CRM platform. With the help of examples and use cases, Salesforce CRM - The Definitive Admin Handbook ensures you get up and running in no time.
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ebook
(141,75 zł najniższa cena z 30 dni)
170.10 zł
189.00 zł(-10%) -
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Publikacja przybliża jedną z najpopularniejszych technik stosowanych w badaniach sondażowych – wywiad telefoniczny ze wspomaganiem komputerowym (CATI – Computer Assisted Telephone lnterviewing). Autor zapoznaje czytelnika z możliwościami i ograniczeniami techniki CATI oraz charakteryzuje obszary głównych zastosowań wywiadu telefo
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(141,75 zł najniższa cena z 30 dni)
170.10 zł
189.00 zł(-10%) -
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Find out how to acquire, store, analyze, and visualize highly unstructured social media data using Python tools. This book is your one-stop guide to social media mining for popular websites such as Facebook, Twitter, and Quora and will show you how to use Python for analyzing your social data.
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(104,25 zł najniższa cena z 30 dni)
125.10 zł
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161.10 zł
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(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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Google i inne wyszukiwarki jest dla większości z nas podstawowym źródłem informacji. Nic więc dziwnego, że marketing w wyszukiwarkach właśnie stanowi sporą część budżetów reklamowych wielu podmiotów tworzących rynek ubezpieczeń. Zarówno ubezpieczyciele, pośrednicy w postaci multi-agencji, jak i sami agenci ubezpie
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(10,90 zł najniższa cena z 30 dni)
36.28 zł
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(71,24 zł najniższa cena z 30 dni)
85.49 zł
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58.49 zł
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(89,25 zł najniższa cena z 30 dni)
107.10 zł
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(134,25 zł najniższa cena z 30 dni)
161.10 zł
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Książka Systemy informatyczne w zarządzaniu procesami workflow wprowadza czytelnika w obszary cyklicznego zarządzania procesami biznesowymi, począwszy od ich projektowania, poprzez informatyzację, analizę, poprawę i optymalizację, aż do ponownego utworzenia nowych definicji procesów, dostosowanych do rzeczywistych uwarunkowań i potrzeb biznesowych
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(52,08 zł najniższa cena z 30 dni)
67.20 zł
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
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Poradnik, nie poradnik, przeczytaj i zdecyduj sam. Książka "Po co Ci Logo?" powstała z moich tekstów pisanych w większości na blogu https://alw.pl, ale też w 2+3D, Beauty&Business, Visual Communication. Podpuszczano mnie do sprokurowania jej wielokrotnie, ale jakoś brak było czasu na przejrzenie prawie tysiąca wpisów. Im
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ebook
(24,28 zł najniższa cena z 30 dni)
24.73 zł
29.88 zł(-17%) -
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What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management
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ebook
(77,40 zł najniższa cena z 30 dni)
109.65 zł
129.00 zł(-15%) -
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Podręcznik łączący wiedzę z zakresu językoznawstwa i tekstologii z praktycznymi wskazówkami, jak pisać teksty różnych gatunków, ze zwróceniem szczególnej uwagi na teksty naukowe i popularnonaukowe. Głównym celem książki jest zoperatywizowanie wiedzy językoznawczej, tak aby stała się podstawą warsztatu pracy studenta, przyszłego dziennikarza, nauczy
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ebook
(39,90 zł najniższa cena z 30 dni)
51.20 zł
64.00 zł(-20%) -
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Jak tworzyć teksty, które mają niezwykłą moc skłaniania do zakupu? Teksty, które przekonają klienta, że to właśnie Twoja oferta jest lepsza, mimo iż sprzedajesz to samo co konkurenci? Jakie techniki wykorzystać, by pobudzać wyobraźnię odbiorcy, malować w jego umyśle zmysłowe obrazy i pragnienie posiadania twojego produktu? Jak być copywriterem dosk
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ebook
(33,90 zł najniższa cena z 30 dni)
43.20 zł
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Postanowiłeś kupić komputer? To świetna decyzja! Tylko co dalej? A może już go masz, ale mało go ogarniasz? Nie martw się, na ratunek przychodzi Ci właśnie Cyfrowy świat 60+. Nauczysz się podstaw poruszania się w internecie. Dowiesz się, jak komunikować się ze znajomymi i bezpiecznie nawiązywać nowe relacje w sieci, obejrzeć powtórki ulubionych se
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Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field,
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Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be trul
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Przekonaj się, jak pozyskać klientów w sieci i przechytrzyć konkurencję! Poznaj cenne wskazówki praktyka e-biznesu! Trzymasz w rękach najbardziej rozbudowany i kompleksowy przewodnik po e-marketingu w Polsce. Poradnik nauczy cię, jak używać internetowych narzędzi do efektywnej budowy i wzmocnienia działań twojej firmy czy marki. Dowiesz się, jak
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Implementing the Zendesk customer service software as part of your company’s operations can be time-consuming, but with the best practices and advice in this hands-on guide, you can shorten the procedure considerably. You’ll learn the purpose, benefits, and pitfalls of each Zendesk feature, with examples of how to configure it to match
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New information technologies (IT) hold the promise of better health in a world increasingly coping with chronic illness. The miniaturization of ever-more powerful sensing devices, along with the collection, analysis, and sharing of data, support activities in homes and clinics that let patients have a greater role in their own health care.This arti
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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questi
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Many analysts are too concerned with tools and techniques for cleansing, modeling, and visualizing datasets and not concerned enough with asking the right questions. In this practical guide, data strategy consultant Max Shron shows you how to put the why before the how, through an often-overlooked set of analytical skills.Thinking with Data helps y
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Does Big Data represent an existential threat to CIOs? Yes, quite possibly. For the past three decades, corporate CIOs have served primarily as stewards and guardians of IT infrastructure. Big Data -- together with cloud, social and mobile computing -- throws the value of legacy IT infrastructure into question and undermines the traditional authori
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You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be
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If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operationa
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2012 was quite a year for change in the publishing industry.Throughout the year we used the TOC community site (toc.oreilly.com)to provide insightful analysis of the latest industry developments.And since ours is a community site, the articles we publish aren'tjust from the TOC team; we also feature perspectives from many of thetop innovators and p
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What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniq
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Organize a Civic Apps Competition (CAC) in your city. This practical guide provides best practices for each phase of the process, based largely on the authors’ firsthand experience planning and managing Apps for Metro Chicago (A4MC). You’ll learn everything from setting goals and creating a budget to running the competition and measurin
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When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.This valuable han
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Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage co
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In the past few years, we’ve seen many data products based on predictive modeling. These products range from weather forecasting to recommendation engines like Amazon's. Prediction technology can be interesting and mathematically elegant, but we need to take the next step: going from recommendations to products that can produce optimal strate
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As we move into an era of unprecedented volumes of data and computing power, the benefits aren't for business alone. Data can help citizens access government, hold it accountable and build new services to help themselves. Simply making data available is not sufficient. The use of data for the public good is being driven by a distributed community o
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"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.Twitter is not a mar
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The Best of TOC New York 2012The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O’Reilly’s TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With t
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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns
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The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it’s happening right now"—and it is happening faster than anyone pr
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This collection of articles and blog entries is representative of the full spectrum of commerce-related content we’ve published on PayPal’s Developer Network over the past year. You will find tutorials and quick reference pieces for developers. With the creation of x.commerce we have expanded our coverage to address the needs of eBay a
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Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques fo
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This report examines the important shifts in data products. Drawing from diverse examples, including iTunes, Google's self-driving car, and patient monitoring, author Mike Loukides explores the "disappearance" of data, the power of combining data, and the difference between discovery and recommendation. Looking ahead, the analysis finds the real ch
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Social networking has made one thing clear: websites and applications need to provide users with experiences tailored to their preferences. This in-depth guide shows you how to build rich social frameworks, using open source technologies and specifications. You'll learn how to create third-party applications for existing sites, build engaging socia
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In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview of the development tools and APIs available in SugarCRM 6.2, showing both dev
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges.
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How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a g
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