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    Data Science for Marketing Analytics. A practical guide to forming a killer marketing strategy through data analysis with Python - Second Edition

    (ebook) (audiobook) (audiobook) Książka w języku 1
    Autorzy:
    Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali
    Data Science for Marketing Analytics. A practical guide to forming a killer marketing strategy through data analysis with Python - Second Edition Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali - okladka książki

    Data Science for Marketing Analytics. A practical guide to forming a killer marketing strategy through data analysis with Python - Second Edition Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali - okladka książki

    Data Science for Marketing Analytics. A practical guide to forming a killer marketing strategy through data analysis with Python - Second Edition Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali - audiobook MP3

    Data Science for Marketing Analytics. A practical guide to forming a killer marketing strategy through data analysis with Python - Second Edition Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali - audiobook CD

    Wydawnictwo:
    Packt Publishing (Z chęcią przeczytam książkę w języku polskim)
    Ocena:
    Bądź pierwszym, który oceni tę książkę
    Stron:
    636
    Dostępne formaty:
         PDF
         ePub
         Mobi
    Unleash the power of data to reach your marketing goals with this practical guide to data science for business.

    This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.

    You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.

    As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.

    By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.

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    O autorach książki

    Mirza Rahim Baig is an avid problem solver who uses deep learning and artificial intelligence to solve complex business problems. He has more than a decade of experience in creating value from data, harnessing the power of the latest in machine learning and AI with proficiency in using unstructured and structured data across areas like marketing, customer experience, catalog, supply chain, and other eCommerce sub-domains. Rahim is also a teacher - designing, creating, teaching data science for various learning platforms. He loves making the complex easy to understand. He is also the co-author of The Deep Learning Workshop, a hands-on guide to start your deep learning journey and build your own next-generation deep learning models.
    Gururajan Govindan is a data scientist, intrapreneur, and trainer with more than seven years of experience working across domains such as finance and insurance. He is also an author of The Data Analysis Workshop, a book focusing on data analytics. He is well known for his expertise in data-driven decision-making and machine learning with Python.
    Vishwesh Ravi Shrimali graduated from BITS Pilani, where he studied mechanical engineering, in 2018. He also completed his Masters in Machine Learning and AI from LJMU in 2021. He has authored - Machine learning for OpenCV (2nd edition), Computer Vision Workshop and Data Science for Marketing Analytics (2nd edition) by Packt. When he is not writing blogs or working on projects, he likes to go on long walks or play his acoustic guitar.

    Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali - pozostałe książki

    Packt Publishing - inne książki

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