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Data Science for Marketing Analytics - Second Edition

(ebook) (audiobook) (audiobook) Język publikacji: angielski
Data Science for Marketing Analytics - Second Edition Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali - okładka książki

Data Science for Marketing Analytics - Second Edition Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali - okładka książki

Data Science for Marketing Analytics - Second Edition Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali - okładka audiobooka MP3

Data Science for Marketing Analytics - Second Edition Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali - okładka audiobooks CD

Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
636
Dostępne formaty:
     PDF
     ePub
     Mobi

Ebook

109,00 zł

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Unleash the power of data to reach your marketing goals with this practical guide to data science for business.

This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.

You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.

As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.

By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.

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