Digital Marketing Trends and Prospects Dr. Shakti Kundu
(ebook)
(audiobook)
(audiobook)
- Autor:
- Dr. Shakti Kundu
- Wydawnictwo:
- BPB Publications
- Ocena:
- Stron:
- 166
- Dostępne formaty:
-
ePubMobi
Opis
książki
:
Digital Marketing Trends and Prospects
Familiarize yourself with different effective strategies in Digital Marketing
Key Features Understand the basics terminologies in Digital Marketing
Understand the impact of Search Engine Optimization (SEO) on online business
Identify important elements of E-mail marketing and its applicability in the digital world
Get familiar with Mobile marketing and Web analytics tools
Understand different Traditional Marketing and Digital Marketing techniques
Description
The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.
What you will learn
Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing
Understand the importance of gathering offline and online data in Email marketing
Learn how to create and test landing pages
Generate traffic and behavior report of marketers and targeted users
Get familiar with the Web analytics tools and process.
Who this book is for
This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference.
Table of Contents
1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO): The core of Digital Marketing
3. E-mail Marketing and Digital Display Advertising
4. Social Media Marketing
5. Mobile Marketing and Web Analytics
About the Authors
Dr. Shakti Kundu is working as Associate Professor in Faculty of Engineering & Computing Sciences at Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India. He received his Ph.D. in Computer Science & Engineering from DIT University, Dehradun, Uttarakhand, India, M.Tech. in Computer Science & Engineering from Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India, M.Phil. in Computer Science from Chaudhary Devi Lal University, Sirsa, Haryana, India and M.C.A. from Kurukshetra University Kurukshetra, Haryana, India. His current research interests are Web Data Mining, Software Engineering, Information Security and Expert Systems. He brings to his classes, over 12+ years of teaching experience in TMU, Moradabad / DITU, Dehradun / IUU, Dehradun / LPU, Jalandhar and CRMC, Hisar, where he has taught subjects like Big Data Analytics, Software Engineering, System Analysis and Design, Multimedia System, Object Oriented Analysis & Design, Operating System and Data Mining.
He also worked with various reputed universities and held administrative experience as well. He has chaired & delivered various technical sessions at national / international level and has published more than 37 research paper(s) in reputed journals and conferences, which are indexed in various international databases. Dr. Kundu edited 2 books and authored 10 book chapters in the field of Software Engineering and Digital Marketing with national and international publishers. Moreover, published 2 Patents in the field of artificial intelligence, machine learning and deep learning. Contributed as the organizer of many IEEE international conferences in association with IEEE such as SMART 2020, SMART 2019. He is a life member of CSI, ISTE, IAENG, AIRCC and IAEME.
LinkedIn Profile: www.linkedin.com/in/dr-shakti-kundu-111a1621
Key Features
Description
The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.
What you will learn
Who this book is for
This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference.
Table of Contents
1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO): The core of Digital Marketing
3. E-mail Marketing and Digital Display Advertising
4. Social Media Marketing
5. Mobile Marketing and Web Analytics
About the Authors
Dr. Shakti Kundu is working as Associate Professor in Faculty of Engineering & Computing Sciences at Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India. He received his Ph.D. in Computer Science & Engineering from DIT University, Dehradun, Uttarakhand, India, M.Tech. in Computer Science & Engineering from Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India, M.Phil. in Computer Science from Chaudhary Devi Lal University, Sirsa, Haryana, India and M.C.A. from Kurukshetra University Kurukshetra, Haryana, India. His current research interests are Web Data Mining, Software Engineering, Information Security and Expert Systems. He brings to his classes, over 12+ years of teaching experience in TMU, Moradabad / DITU, Dehradun / IUU, Dehradun / LPU, Jalandhar and CRMC, Hisar, where he has taught subjects like Big Data Analytics, Software Engineering, System Analysis and Design, Multimedia System, Object Oriented Analysis & Design, Operating System and Data Mining.
He also worked with various reputed universities and held administrative experience as well. He has chaired & delivered various technical sessions at national / international level and has published more than 37 research paper(s) in reputed journals and conferences, which are indexed in various international databases. Dr. Kundu edited 2 books and authored 10 book chapters in the field of Software Engineering and Digital Marketing with national and international publishers. Moreover, published 2 Patents in the field of artificial intelligence, machine learning and deep learning. Contributed as the organizer of many IEEE international conferences in association with IEEE such as SMART 2020, SMART 2019. He is a life member of CSI, ISTE, IAENG, AIRCC and IAEME.
LinkedIn Profile: www.linkedin.com/in/dr-shakti-kundu-111a1621
Wybrane bestsellery
-
Description The Modern Software Engineering Guidebook makes an effort to explain how one may pursue a noteworthy career in emerging technologies. Through a series of steps, this book helps the reader gain a deeper awareness of the factors that influence one's career and progressive values. This book's focus is on conceptual entities, with an emphas-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
Szczegóły książki
- ISBN Ebooka:
- 978-93-898-9858-3, 9789389898583
- Data wydania ebooka :
-
2024-12-11
Data wydania ebooka często jest dniem wprowadzenia tytułu do sprzedaży i może nie być równoznaczna
z datą wydania książki papierowej. Dodatkowe informacje możesz znaleźć w darmowym fragmencie.
Jeśli masz wątpliwości skontaktuj się z nami sklep@helion.pl.
- Język publikacji:
- angielski
- Rozmiar pliku ePub:
- 1MB
- Rozmiar pliku Mobi:
- 1MB
- Zgłoś erratę
- Kategorie:
Biznes IT » Marketing
BPB Publications - inne książki
-
Step-by-step guide to practising data science techniques with Jupyter notebooks Key Features Acquire Python skills to do independent data science projects Learn the basics of linear algebra and statistical science in Python way Understand how and when they're used in data science Build predictive models, tune their parameters and analyze performanc-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
-
Learn Why, What, Where, When Who and How behind the technologies of the AI & ML powering the Agents of Automation in a simple manner. Key Features Explore various trends of Automation impacting our lives today. Explains the reasons behind the proliferations of the various bots and autonomous agents. Explores the various areas being impacted by th-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
-
![Okładka - Kotlin In-Depth [Vol-I] - Aleksei Sedunov](https://static01.helion.com.pl/global/okladki/145x218/e_46na.jpg)
Master the concise and expressive power of a pragmatic, multi-paradigm language for JVM, Android and beyond Key Features Language fundamentals Object-oriented and functional programming with Kotlin Kotlin standard library Building domain-specific languages Using Kotlin for Web development Kotlin for Android platform Coroutine-based concurren-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
-
![Okładka - Kotlin In-depth [Vol-II] - Aleksei Sedunov](https://static01.helion.com.pl/global/okladki/145x218/e_46nb.jpg)
Master the concise and expressive power of a pragmatic multi-paradigm language for JVM, Android and beyond Key Features Language fundamentals Object-oriented and functional programming with Kotlin Kotlin standard library Building domain-specific languages Using Kotlin for Web development Kotlin for Android platform Coroutine-based concurren-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
-
Define your enterprise blockchain system using the AWS blockchain managed service. Key Features Practical implementation of blockchain applications across Healthcare, Banking, and Finance. Covers complete solutions, including writing smart contracts, executing chain codes, and deploying blockchain private networks. Best practices to write smart co-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
-
Build and deploy scalable cloud native microservices using the Spring framework and Kubernetes. Key Features Complete coverage on how to design, build, run, and deploy modern cloud native microservices. Includes numerous sample code exercises on microservices, Spring and Kubernetes. Develop a stronghold on Kubernetes, Spring, and the microservices-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
-
Designed to provide an insight into the SQL and MySQL database concepts using python. Key Features A practical approach Ample code examples A Quick Start Guide to Python for beginners Description Python is becoming increasingly popular among data scientists. However, analysis and visualization tools need to interact with the data stored in va-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
-
Explores the components of automation Key Features The book provides basic concepts of industrial automation It is beneficial for engineering students having interest in the field of automation The unique feature of this book is the inclusion of multiple-choice questions to help prepare students for competitive exams and interviews It covers the-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
-
Learn a Programmer-Friendly language Key Features Strengthens the foundations, as a detailed explanation of programming language concepts are given in a simple manner Lists down all the important points that you need to know related to various topics in an organized manner Prepares you for coding related interview and theoretical questions Pr-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
-
Appreciate the learning path to C Key Features Strengthens the foundations, as a detailed explanation of programming language concepts are given Lists down all the important points that you need to know related to various topics in an organized manner Provides In-depth explanation of complex topics Focuses on how to think logically to solve-
- ePub + Mobi pkt
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł (-10%) -
Dzięki opcji "Druk na żądanie" do sprzedaży wracają tytuły Grupy Helion, które cieszyły sie dużym zainteresowaniem, a których nakład został wyprzedany.
Dla naszych Czytelników wydrukowaliśmy dodatkową pulę egzemplarzy w technice druku cyfrowego.
Co powinieneś wiedzieć o usłudze "Druk na żądanie":
- usługa obejmuje tylko widoczną poniżej listę tytułów, którą na bieżąco aktualizujemy;
- cena książki może być wyższa od początkowej ceny detalicznej, co jest spowodowane kosztami druku cyfrowego (wyższymi niż koszty tradycyjnego druku offsetowego). Obowiązująca cena jest zawsze podawana na stronie WWW książki;
- zawartość książki wraz z dodatkami (płyta CD, DVD) odpowiada jej pierwotnemu wydaniu i jest w pełni komplementarna;
- usługa nie obejmuje książek w kolorze.
Masz pytanie o konkretny tytuł? Napisz do nas: sklep@helion.pl
Proszę wybrać ocenę!
Proszę wpisać opinię!
Książka drukowana
Proszę czekać...
Oceny i opinie klientów: Digital Marketing Trends and Prospects Dr. Shakti Kundu (0)
Weryfikacja opinii następuję na podstawie historii zamówień na koncie Użytkownika umieszczającego opinię. Użytkownik mógł otrzymać punkty za opublikowanie opinii uprawniające do uzyskania rabatu w ramach Programu Punktowego.