O. - książki, ebooki, audiobooki, kursy video
Tytuły autora: O. dostępne w księgarni Helion
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This book is all about getting to know your customers – what they want and need, what they like and don't like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislik-
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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Odoo is an all-in-one management software that offers a range of business applications that form a complete suite of enterprise management applications. Odoo 11 comes with advances made on Usability, Speed, Design, and Mobile.
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Alteryx, as a leading data blending and advanced data analytics platform, has taken self-service data analytics to the next level. This book will set you on a self-service data analytics journey that will help you create efficient workflows using Alteryx, without any coding involved. It will empower you and your organization to take well-informed d
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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Built on the Salesforce App Cloud, the new Lightning Experience combines the new Lightning Design System, Lightning App Builder and Lightning Components to enable anyone to quickly and easily create modern enterprise apps. By the end of this book, readers will be able to build advanced level reports and dashboards using Lightning Experience.
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experi
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ebook
(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%) -
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- Zajmujesz się reklamą w internecie? - Planujesz podwyższyć swoje kwalifikacje? - Chcesz zostać certyfikowanym specjalistą Google AdWords i Google Analytics? Przyzwyczailiśmy się, że każdy kolejny rok to rok rekordowych wydatków na reklamę w Internecie. Jest taki kawałek tortu - branża SEM - który rozwija się niezwykle dynamicznie i wymaga stałe
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ebook
(52,08 zł najniższa cena z 30 dni)
67.20 zł
84.00 zł(-20%) -
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Publikacja przybliża jedną z najpopularniejszych technik stosowanych w badaniach sondażowych – wywiad telefoniczny ze wspomaganiem komputerowym (CATI – Computer Assisted Telephone lnterviewing). Autor zapoznaje czytelnika z możliwościami i ograniczeniami techniki CATI oraz charakteryzuje obszary głównych zastosowań wywiadu telefo
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ebook
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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ebook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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Książka Systemy informatyczne w zarządzaniu procesami workflow wprowadza czytelnika w obszary cyklicznego zarządzania procesami biznesowymi, począwszy od ich projektowania, poprzez informatyzację, analizę, poprawę i optymalizację, aż do ponownego utworzenia nowych definicji procesów, dostosowanych do rzeczywistych uwarunkowań i potrzeb biznesowych
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ebook
(52,08 zł najniższa cena z 30 dni)
67.20 zł
84.00 zł(-20%) -
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management
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ebook
(77,40 zł najniższa cena z 30 dni)
109.65 zł
129.00 zł(-15%) -
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Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be trul
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ebook
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Przekonaj się, jak pozyskać klientów w sieci i przechytrzyć konkurencję! Poznaj cenne wskazówki praktyka e-biznesu! Trzymasz w rękach najbardziej rozbudowany i kompleksowy przewodnik po e-marketingu w Polsce. Poradnik nauczy cię, jak używać internetowych narzędzi do efektywnej budowy i wzmocnienia działań twojej firmy czy marki. Dowiesz się, jak
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ebook
(31,90 zł najniższa cena z 30 dni)
35.92 zł
44.90 zł(-20%) -
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New information technologies (IT) hold the promise of better health in a world increasingly coping with chronic illness. The miniaturization of ever-more powerful sensing devices, along with the collection, analysis, and sharing of data, support activities in homes and clinics that let patients have a greater role in their own health care.This arti
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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questi
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ebook
(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%) -
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Many analysts are too concerned with tools and techniques for cleansing, modeling, and visualizing datasets and not concerned enough with asking the right questions. In this practical guide, data strategy consultant Max Shron shows you how to put the why before the how, through an often-overlooked set of analytical skills.Thinking with Data helps y
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ebook
(59,94 zł najniższa cena z 30 dni)
84.92 zł
99.90 zł(-15%) -
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Does Big Data represent an existential threat to CIOs? Yes, quite possibly. For the past three decades, corporate CIOs have served primarily as stewards and guardians of IT infrastructure. Big Data -- together with cloud, social and mobile computing -- throws the value of legacy IT infrastructure into question and undermines the traditional authori
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You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be
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ebook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operationa
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ebook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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ebook
(59,93 zł najniższa cena z 30 dni)
71.91 zł
79.90 zł(-10%) -
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2012 was quite a year for change in the publishing industry.Throughout the year we used the TOC community site (toc.oreilly.com)to provide insightful analysis of the latest industry developments.And since ours is a community site, the articles we publish aren'tjust from the TOC team; we also feature perspectives from many of thetop innovators and p
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ebook
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ebook
(8,90 zł najniższa cena z 30 dni)
28.31 zł
33.30 zł(-15%) -
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What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniq
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ebook
(29,94 zł najniższa cena z 30 dni)
42.42 zł
49.90 zł(-15%) -
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Organize a Civic Apps Competition (CAC) in your city. This practical guide provides best practices for each phase of the process, based largely on the authors’ firsthand experience planning and managing Apps for Metro Chicago (A4MC). You’ll learn everything from setting goals and creating a budget to running the competition and measurin
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ebook
(20,94 zł najniższa cena z 30 dni)
29.67 zł
34.90 zł(-15%) -
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When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.This valuable han
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ebook
(29,94 zł najniższa cena z 30 dni)
42.42 zł
49.90 zł(-15%) -
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In the past few years, we’ve seen many data products based on predictive modeling. These products range from weather forecasting to recommendation engines like Amazon's. Prediction technology can be interesting and mathematically elegant, but we need to take the next step: going from recommendations to products that can produce optimal strate
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As we move into an era of unprecedented volumes of data and computing power, the benefits aren't for business alone. Data can help citizens access government, hold it accountable and build new services to help themselves. Simply making data available is not sufficient. The use of data for the public good is being driven by a distributed community o
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The Best of TOC New York 2012The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O’Reilly’s TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With t
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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns
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ebook
(29,94 zł najniższa cena z 30 dni)
42.42 zł
49.90 zł(-15%) -
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The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it’s happening right now"—and it is happening faster than anyone pr
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ebook
(50,99 zł najniższa cena z 30 dni)
72.24 zł
84.99 zł(-15%) -
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This collection of articles and blog entries is representative of the full spectrum of commerce-related content we’ve published on PayPal’s Developer Network over the past year. You will find tutorials and quick reference pieces for developers. With the creation of x.commerce we have expanded our coverage to address the needs of eBay a
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Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques fo
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ebook
(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%) -
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This report examines the important shifts in data products. Drawing from diverse examples, including iTunes, Google's self-driving car, and patient monitoring, author Mike Loukides explores the "disappearance" of data, the power of combining data, and the difference between discovery and recommendation. Looking ahead, the analysis finds the real ch
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have b
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ebook
(56,99 zł najniższa cena z 30 dni)
80.73 zł
94.99 zł(-15%) -
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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To be a success, a website has to attract-and keep--visitors. This Mini Missing Manual shows you how to attract new and return visitors and use the power of keywords and Web search engines to rise up in the rankings of search results. You'll also learn how to use a powerful-and free--service that tracks visitor activity on your site so you know whi
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ebook
(11,94 zł najniższa cena z 30 dni)
16.92 zł
19.90 zł(-15%) -
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"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."-- Heather Clancy, business journalistWhat technologies do we need to solve the complex environmental, econo
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ebook
(56,99 zł najniższa cena z 30 dni)
80.73 zł
94.99 zł(-15%) -
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Ever since we first introduced the term Web 2.0, people have been asking, What ™s next? Assuming that Web 2.0 was meant to be a kind of software version number (rather than a statement about the second coming of the Web after the dotcom bust), we ™re constantly asked about Web 3.0. Is it the semantic web? The sentien
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Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consume
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ebook
(233,40 zł najniższa cena z 30 dni)
330.65 zł
389.00 zł(-15%) -
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Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking bey
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ebook
(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%) -
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The total number of web pages today has been estimated at over 3 billion, spanning millions of individual websites. Not surprisingly, there is tremendous pressure on web developers and designers to remain current with the latest technologies. The Web Site Cookbook from O'Reilly covers all the essential skills that you need to create engaging, visit
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ebook
(77,40 zł najniższa cena z 30 dni)
109.65 zł
129.00 zł(-15%) -
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When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed t
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ebook
(56,99 zł najniższa cena z 30 dni)
80.73 zł
94.99 zł(-15%) -
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In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or
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ebook
(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%) -
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If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one
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ebook
(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%) -
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API Analytics for Product Managers is a concise and fast-paced audio guide to learning about every aspect of the process of researching, strategizing, marketing, and continuously measuring the effectiveness of APIs that will ensure you meet your SaaS business goals with ease.
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ebook
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audiobook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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Empowering Marketing and Sales with HubSpot is a complete guide that follows a pragmatic approach to teaching you the essential concepts and methodologies in marketing and sales. This audiobook gives step-by-step guidance for adopting marketing automation and building sales and marketing strategies to achieve positive returns for your business.
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ebook
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audiobook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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Building Analytics Teams is your one-stop guide to transforming your firm into an analytically driven organization while efficiently and effectively managing executive expectations of the return on investment of the team and projects.
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ebook
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audiobook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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Z pewnością nazwa Meta przynajmniej obiła Ci się o uszy. Firma ta stoi za dwiema potężnymi platformami społecznościowymi – Facebookiem i Instagramem, a także za popularnym komunikatorem Messenger. W ramach tego sieciowego ekosystemu, w którym obecnych jest już ponad 3 mld użytkowników, działa system reklamowy Meta Ads. To jedno z najpotężniej-
kurs
(39,90 zł najniższa cena z 30 dni)
96.75 zł
129.00 zł(-25%) -
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Statystyka to dziedzina wiedzy, która bazuje na danych – przedmiotem jej zainteresowania są metody ich pozyskiwania i prezentacji, a przede wszystkim analizy. W ostatnich latach mocno zyskuje na popularności i dziś niemal każda uczelnia w Polsce oferuje możliwość studiowania na kierunku związanym ze statystyką i z analizą danych. Razem bowiem
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kurs
(39,90 zł najniższa cena z 30 dni)
96.75 zł
129.00 zł(-25%) -
