PayPal Hacks. 100 Industrial-Strength Tips & Tools Shannon Sofield, Dave Nielsen, Dave Burchell

Spis treści książki

• PayPal Hacks
• A Note Regarding Supplemental Files
• Credits
  • About the Authors
  • Contributors
  • Acknowledgments
    • Shannon Sofield
    • Dave Nielsen
    • Dave Burchell
• Preface
  • Why PayPal Hacks?
  • Getting Started with the Code in This Book
    • Server-Side Scripting
    • Client-Side (Browser) Scripting
    • Desktop Applications
  • Database Coding and Platform Choices
  • Further Study
  • How to Use This Book
  • How This Book Is Organized
  • Conventions Used in This Book
  • Using Code Examples
  • How to Contact Us
  • Got a Hack?
• 1. Account Management
  • Introduction: Hacks #1-9
  • 1. Create a PayPal Account
  • 2. Verify Your PayPal Account
    • 1.3.1. Add a Bank Account
    • 1.3.2. Confirm an Account and Get Free Cash
  • 3. Confirm Your Mailing Address
    • 1.4.1. Expanded Use Enrollment
    • 1.4.2. Confirming a Second Address
  • 4. Pay When Youve Forgotten Your Password
  • 5. Restore Your Account if It Has Been Limited
    • 1.6.1. Filing an Appeal
    • 1.6.2. A Last Resort
    • 1.6.3. Avoiding Suspicion
    • 1.6.4. See Also
  • 6. Create a Separate Login for Each Employee
    • 1.7.1. Adding a New User
    • 1.7.2. Setting Privileges
    • 1.7.3. Adding an Administrative Account
    • 1.7.4. Responding if Something Goes Wrong
  • 7. Access Member Information
    • 1.8.1. Looking Up a Users Status
    • 1.8.2. Understanding the User Status
    • 1.8.3. Checking Your Reputation as a Seller
    • 1.8.4. Checking Your Reputation as a Buyer
  • 8. Manage PayPal Email
    • 1.9.1. Setting Up Multiple Email Addresses
    • 1.9.2. Using Different Email Addresses
    • 1.9.3. Filtering Your Incoming Email
    • 1.9.4. Setting Notification Preferences
  • 9. Get Help from PayPal
    • 1.10.1. Email Support
    • 1.10.2. Telephone Support
    • 1.10.3. Support Forums
    • 1.10.4. eBay University
• 2. Making Payments
  • Introduction: Hacks #10-16
  • 10. Send Money to Anyone
    • 2.2.1. Sending a Payment via Email
    • 2.2.2. What If They Dont Sign Up?
  • 11. Choose How to Fund Payments
    • 2.3.1. Overriding the Funding Source Hierarchy
    • 2.3.2. eBay-only Payment Methods
    • 2.3.3. Buying from Outside the USA
  • 12. Use Your PayPal Funds Anywhere
  • 13. Pay from a Cell Phone
    • 2.5.1. Sending Money
    • 2.5.2. Checking the Payment
    • 2.5.3. Requesting Payment with a Text Message
  • 14. Pay Seller Fees when Buying
    • 2.6.1. Calculating the Fees Yourself
    • 2.6.2. Covering the Recipients Fees Using Mass Pay
  • 15. Send Money Without Creating a PayPal Account
  • 16. Dispute Merchandise Payments
    • 2.8.1. PayPal Buyer Protection
    • 2.8.2. Buyer Protection Etiquette
    • 2.8.3. Can I Get My Money Back?
      • 2.8.3.1. Does PayPal just take the buyers word?
      • 2.8.3.2. What does significantly not as described mean?
      • 2.8.3.3. Where does the refund come from?
      • 2.8.3.4. What happens to bad sellers? I want justice!
• 3. Selling with PayPal
  • Introduction: Hacks #17-27
  • Upgrade to Business Class
  • Set Your Payment Receiving Preferences
  • Identify Yourself to Your Customers
  • 17. Request Money the PayPal Way
    • 3.5.1. Requesting Money from Multiple People
    • 3.5.2. Sending Custom Requests to Multiple Recipients
  • 18. Ask for Money in Your Own Way
    • 3.6.1. Creating a Request URL
    • 3.6.2. Choosing the Best Approach
  • 19. Request Money Without an Account
    • 3.7.1. See Also
  • 20. Get Your Money
    • 3.8.1. Withdraw Without Withdrawing
    • 3.8.2. Transfer to a Bank Account
    • 3.8.3. Auto-Sweep
    • 3.8.4. Just Send Me a Check
    • 3.8.5. Get Paid to Use the PayPal Debit Card
  • 21. Refund a Payment
  • 22. Quick-Link to Transaction Details
    • 3.10.1. Where to Get Transaction IDs
    • 3.10.2. Making a Web Interface
  • 23. Lower Your Seller Fees
    • 3.11.1. Apply for the Merchant Rate
    • 3.11.2. Ask for eChecks
    • 3.11.3. Receive Money into Your Personal Account
    • 3.11.4. Enroll in the PayPal Money Market
    • 3.11.5. Use the PayPal ATM/Debit Card
    • 3.11.6. Let Your Customers Pay
  • 24. Protect Yourself from Buyer Fraud
    • 3.12.1. Qualifying for Seller Protection
    • 3.12.2. Checking the Buyers User Status
    • 3.12.3. Conducting a Little Reconnaissance
  • 25. Protect Yourself from Chargebacks
    • 3.13.1. Protecting Yourself
    • 3.13.2. Shipping Products
    • 3.13.3. Responding When You Receive a Chargeback
    • 3.13.4. Providing Additional Information About Your Case
  • 26. Avoid Chargebacks on Digital Goods
    • 3.14.1. Shipping a Physical Version
    • 3.14.2. Thinking Outside the Disk
  • 27. Handle Merchandise Disputes Effectively
    • 3.15.1. First Response
    • 3.15.2. Preventive Maintenance
• 4. Payment Buttons
  • Introduction: Hacks #28-44
  • 28. Create a Buy Now Button
    • 4.2.1. The Code
    • 4.2.2. Hacking the Hack
  • 29. Use a Custom Button Image
    • 4.3.1. Preparing the Image and Code
    • 4.3.2. Button Design 101
  • 30. Create a Purchase Button for Services
  • 31. Create an Auction Payment Button
    • 4.5.1. The Easy Way
    • 4.5.2. Making Your Own Button
    • 4.5.3. Hacking the Hack
  • 32. Provide Purchase Options with Drop-Down Listboxes
    • 4.6.1. Hacking the Hack
  • 33. Include More Than Two Option Fields
  • 34. Override Shipping and Handling Preferences
  • 35. Build Notification Tracking
    • 4.9.1. Hacking the Hack
    • 4.9.2. See Also
  • 36. Hack-Proof Your Payment
    • 4.10.1. The Code
    • 4.10.2. Hacking the Hack
    • 4.10.3. Plan B: Obfuscate Your Button Code
  • 37. Hack-Proof Your Buttons with Encryption
    • 4.11.1. OpenSSL and Keys
    • 4.11.2. Basic Button Encryption Using OpenSSL
  • 38. Include Payment Buttons in Email Messages
    • 4.12.1. Creating PayPal Payment Hyperlinks
    • 4.12.2. Using the PayPal Payment Wizard
    • 4.12.3. Including More than One Button in an Email
  • 39. Hide Your Email Address from Spammers
  • 40. Accept Donations
    • 4.14.1. Establishing Suggested Giving Levels
    • 4.14.2. Requiring Information from Your Donors
  • 41. PayPal-Enable Your Flash
    • 4.15.1. Snap in the PayPal Connection
    • 4.15.2. Hacking the Hack
  • 42. Get More Out of Dreamweaver and PayPal
    • 4.16.1. Drag and Drop eCommerce
    • 4.16.2. Hacking the Hack
  • 43. Provide Options with ASP.NET Web Controls
    • 4.17.1. Using the .NET Payment Controls
    • 4.17.2. Creating Your Own PayPal Control
  • 44. Try Accepting Payments in a Bogus Currency
• 5. Storefronts and Shopping Carts
  • Introduction: Hacks #45-50
  • 45. Hack Shopping Cart Buttons
    • 5.2.1. Hacking the Hack
  • 46. Create Shopping Cart Links
    • 5.3.1. The Code
    • 5.3.2. Shortening the Link
  • 47. Specify the Size of the Shopping Cart Window
    • 5.4.1. The Code
    • 5.4.2. Hacking the Hack
  • 48. Deal with Design and Layout Issues
  • 49. Put Both Cart Buttons in One Form
    • 5.6.1. The Code
    • 5.6.2. The Right Tools for the Right Job
  • 50. Integrate a Third-Party Shopping Cart with PayPal
    • 5.7.1. Aggregating Your Cart
    • 5.7.2. Uploading Shopping Cart Details to PayPal
    • 5.7.3. Adding Additional Items
    • 5.7.4. Hacking the Hack
  • 51. Customize Checkout Pages
    • 5.8.1. Using Multiple Custom Page Styles
    • 5.8.2. Getting the Most from Custom Page Style Banners
  • 52. Display the Merchant Transaction ID on Your Return Page
    • 5.9.1. The PayPal Button Code
    • 5.9.2. Creating Your Return Page
  • 53. Remember Your Customers
    • 5.10.1. Tracking Buyers with Cookies
    • 5.10.2. The Return Page
    • 5.10.3. Cookies at Work
    • 5.10.4. Hacking the Hack
    • 5.10.5. See Also
  • 54. Create a Dynamic Storefront
    • 5.11.1. Creating the Storefront Database
    • 5.11.2. Building the Template
    • 5.11.3. Including Product Details
  • 55. Add Dynamic Storefront Details
    • 5.12.1. Adding More Product Information to Your Table
    • 5.12.2. Product Details Page
    • 5.12.3. Hacking the Hack
  • 56. Insert Dynamic Images
    • 5.13.1. Inserting the Image
    • 5.13.2. Link the Image to PayPal
  • 57. Build an Order-Tracking Page
    • 5.14.1. Asking the Question
    • 5.14.2. Getting the Answer
    • 5.14.3. Hacking the Hack
  • 58. Offer Discount Coupons
    • 5.15.1. Accepting Coupons on the Client Side
    • 5.15.2. Hacking the Hack
    • 5.15.3. Verifying Coupons on the Server Side
  • 59. Increase Search Engine Exposure
    • 5.16.1. Modifying the PayPal Button Factory Code
    • 5.16.2. Hacking the Hack
  • 60. Sell Digital Goods with PayLoadz
    • 5.17.1. See Also
• 6. Managing Subscriptions
  • Introduction: Hacks #61-64
  • 61. Sell Subscriptions to Your Online Content
    • 6.2.1. Creating a Subscribe Button
    • 6.2.2. Setting Up Your Database
    • 6.2.3. Processing Subscriber Notifications
    • 6.2.4. Controlling Access to Your Valued Content
    • 6.2.5. Hacking the Hack
  • 62. Offer Tiered Subscriptions
    • 6.3.1. Creating a Premium Subscription Button
    • 6.3.2. Adding a Tier Field to Your Database
    • 6.3.3. Inserting Tier Information with Each New Subscription
    • 6.3.4. Restricting Access Based on Tier
    • 6.3.5. Encouraging Subscribers to Upgrade
  • 63. Time Your Subscriptions to End on Specific Dates
    • 6.4.1. Hacking the Trial Period
    • 6.4.2. Hacking the Hack
  • 64. Manage Subscription Passwords the Easy Way
    • 6.5.1. .htpasswd and .htaccess
    • 6.5.2. Getting the Code
    • 6.5.3. Adding Users Manually
    • 6.5.4. Hacking the Hack
    • 6.5.5. See Also
• 7. IPN and PDT
  • Introduction: Hacks #65-86
  • What IPN and PDT Are
  • How IPN Works
  • Advantages of PDT
  • 65. Receive Instant Payment Notifications
    • 7.5.1. The Code
    • 7.5.2. Running the Code
  • 66. Troubleshoot Instant Payment Notifications
    • 7.6.1. Adding Email to IPN
    • 7.6.2. Using a Return URL
    • 7.6.3. Capturing Errors
    • 7.6.4. Using a Third-Party Testing Script
  • 67. Send a Purchase Confirmation Email with IPN
    • 7.7.1. The Code
  • 68. Process Shopping Carts with IPN
    • 7.8.1. The Code
    • 7.8.2. The Results
  • 69. Use IPN with eBay Listings
    • 7.9.1. The Code
    • 7.9.2. The Results
  • 70. Track Your eBay Products with IPN
    • 7.10.1. Preparing Your Database
    • 7.10.2. Listing the Item Number on eBay
    • 7.10.3. The Code
  • 71. Deliver Digital Goods with IPN
    • 7.11.1. The Code
    • 7.11.2. See Also
  • 72. Deliver Digital Goods with a Return Page
    • 7.12.1. Augmenting the PayPal Button Code
    • 7.12.2. Creating an IPN Page
    • 7.12.3. Building the Return Page
  • 73. Implement Price Checking with IPN
    • 7.13.1. Simple Price Checking with Single Item Purchases
    • 7.13.2. Price Checking for Shopping Cart Purchases
    • 7.13.3. Sending a Price Check Alert
  • 74. Provide an Order Summary with IPN
    • 7.14.1. The Code
  • 75. Upsell Your Customers
    • 7.15.1. The Return Pages Job
    • 7.15.2. The Code
    • 7.15.3. Running the Code
  • 76. Enable Multiple IPN Pages
    • 7.16.1. The IPN Multiplexer
    • 7.16.2. Turning off Secondary Verification to Eliminate Extra Postings
    • 7.16.3. Hacking the Hack
  • 77. Use Mass Pay to Create an Affiliate System
    • 7.17.1. Creating Your Business Model
    • 7.17.2. Building a Button for Your Affiliate
    • 7.17.3. Recording Referred Purchases
    • 7.17.4. Notifying Your Affiliates
    • 7.17.5. Paying Your Affiliates en Mass
    • 7.17.6. Hacking the Hack
  • 78. Manage Your Inventory with IPN
    • 7.18.1. Updating the Inventory Count
    • 7.18.2. Creating the Selling Page
    • 7.18.3. Alerting Yourself if Inventory Is Low
  • 79. Display Donation Goals on Your Web Site
    • 7.19.1. Recording Donations
    • 7.19.2. Building the Donation Page
    • 7.19.3. Hacking the Hack
  • 80. Display a Recent Donor List
    • 7.20.1. The Donation Button
    • 7.20.2. The Database Table
    • 7.20.3. The IPN Page
    • 7.20.4. The Donation Page
    • 7.20.5. Hacking the Hack
  • 81. Capture Customer Information with IPN
    • 7.21.1. The Database Table
    • 7.21.2. The IPN Page
  • 82. Insert Payment Details into a Database with IPN
    • 7.22.1. The Database Table
    • 7.22.2. The IPN Page
  • 83. Insert Cart Details into a Database
    • 7.23.1. The Database Table
    • 7.23.2. Single-Item Purchases IPN Page
    • 7.23.3. A Shopping Cart IPN
  • 84. Track Google Referrals
    • 7.24.1. Modifying Your Google AdWord Placement
    • 7.24.2. Setting up Your Selling Page
    • 7.24.3. Creating Your IPN Processing Page
    • 7.24.4. See Also
  • 85. Process Payments like a Credit Card with PDT
    • 7.25.1. PDT in Action
    • 7.25.2. Tracking Your Users: Before and After
    • 7.25.3. Retrieving the Order
  • 86. Synchronizing PDT and IPN
    • 7.26.1. The Code
    • 7.26.2. Hacking the Hack
• 8. The PayPal Web Services API
  • Introduction: Hacks #87-100
  • 8.2. Create a Developer Account
  • 87. Set up the Sandbox
    • 8.3.1. Creating a Sandbox Account
    • 8.3.2. Confirming Your Sandbox Email Addresses
    • 8.3.3. Verifying Bank Accounts in the Sandbox
    • 8.3.4. Adding Funds (and Getting Rich Quick)
  • 88. Make Your First API Call
    • 8.4.1. Setting Up the SSL Certificate
    • 8.4.2. SOAP-Enabling Your Application
    • 8.4.3. Getting Started with PayPals APIClient Tool
    • 8.4.4. Setting up a Test Transaction
    • 8.4.5. Making Your First Call
  • 89. Create a Wrapper Class for Your API Calls
    • 8.5.1. Handling the Basics
    • 8.5.2. Creating Your Own Certificate Handler
  • 90. Use the PayPal API Wrapper Class
  • 91. Refund Payments with the API
    • 8.7.1. Running the Hack
    • 8.7.2. The Results
  • 92. Handle Transaction Errors within the API Wrapper
    • 8.8.1. Using the Error Handler
  • 93. Retrieve Transaction Details with the API
    • 8.9.1. The Code
    • 8.9.2. Running the Hack
  • 94. Search for PayPal Transactions
    • 8.10.1. The Code
    • 8.10.2. Running the Hack
  • 95. Hack the API Wrapper
    • 8.11.1. The Code
    • 8.11.2. Running the Hack
    • 8.11.3. Importing into Quicken and QuickBooks
  • 96. Issue Payments en Masse with the Mass Pay API
    • 8.12.1. Setting up the Request
    • 8.12.2. The Code
    • 8.12.3. Running the Hack
  • 97. Pay Affiliates and Suppliers on a Schedule
    • 8.13.1. The Code
    • 8.13.2. Running The Hack
  • 98. Search eBay for Listings that Accept PayPal
    • 8.14.1. The Code
    • 8.14.2. Running the Hack
    • 8.14.3. Hacking the Hack
  • 99. Test IPN and PDT in the Sandbox
  • 100. Go Live
    • 8.16.1. Performance and Efficiency
    • 8.16.2. Finishing Up
• Index
• About the Authors
• Colophon
• Copyright

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