DZIEŃ PROGRAMISTY 2026 [Rabaty do -96%]
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Skyrocket your business goals with this hands on guide Key Features Online advertising Online marketing campaigns Mail marketing Website marketing Opt-in email Mobile marketing Marketing data Digital s trategy Consumer marketing Description Social media marketing has stemmed from peoples communication habits. Nowadays, social networkin-
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35.90 zł
79.90 zł(-55%) -
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Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.Author Simon Clatworthy shows you how to transform your organization into one
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(143,65 zł najniższa cena z 30 dni)
29.90 zł
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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspirin
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(118,15 zł najniższa cena z 30 dni)
29.90 zł
139.00 zł(-78%) -
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The Micro MBA Key Features Complete this book to earn an exclusive certificate in Digital Campaign Design and Social Media Marketing Prepare for Social Media Certification from Facebook, Twitter and more Digital Marketing Career Guide Included Free Resume templates 45 Digitally Interactive Chapters 20+ Case Studies 160+ Chapter-wise Interview Q
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(71,91 zł najniższa cena z 30 dni)
35.90 zł
79.90 zł(-55%) -
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Basic guide to learn digital media platform. Key Features Learn the concept of marketing in the Digital Era Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium Know the Online Tools for Marketing, various Web tools for building consumer engagement Book explains s
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(71,91 zł najniższa cena z 30 dni)
35.90 zł
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Unlock the Door to Potential Benefit Realisation Key Features Forms the base line for choosing a career in Digital Marketing and gives a broad coverage aligning theory to practice Simplified English especially suited for Indian audience Concepts explained with help of relevant figures, diagrams and examples . Exercises for readers at end of each
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ebook
(71,91 zł najniższa cena z 30 dni)
35.90 zł
79.90 zł(-55%) -
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experi
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ebook
(118,15 zł najniższa cena z 30 dni)
29.90 zł
139.00 zł(-78%) -
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If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You’ll also learn how our
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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspirin
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ebook
(84,92 zł najniższa cena z 30 dni)
29.90 zł
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(58,49 zł najniższa cena z 30 dni)
29.90 zł
64.99 zł(-54%) -
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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questi
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(67,92 zł najniższa cena z 30 dni)
29.90 zł
79.90 zł(-63%) -
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ebook
(71,91 zł najniższa cena z 30 dni)
35.90 zł
79.90 zł(-55%) -
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Updated as of August 2014, this practical book will demonstrate proven methods for anonymizing health data to help your organization share meaningful datasets, without exposing patient identity. Leading experts Khaled El Emam and Luk Arbuckle walk you through a risk-based methodology, using case studies from their efforts to de-identify hundreds of
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ebook
(84,92 zł najniższa cena z 30 dni)
29.90 zł
109.00 zł(-73%) -
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ebook
(71,91 zł najniższa cena z 30 dni)
35.90 zł
79.90 zł(-55%) -
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ebook
(71,91 zł najniższa cena z 30 dni)
35.90 zł
79.90 zł(-55%) -
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ebook
(58,49 zł najniższa cena z 30 dni)
29.90 zł
64.99 zł(-54%) -
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What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniq
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(42,42 zł najniższa cena z 30 dni)
29.90 zł
54.99 zł(-46%) -
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Organize a Civic Apps Competition (CAC) in your city. This practical guide provides best practices for each phase of the process, based largely on the authors’ firsthand experience planning and managing Apps for Metro Chicago (A4MC). You’ll learn everything from setting goals and creating a budget to running the competition and measurin
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(29,67 zł najniższa cena z 30 dni)
19.90 zł
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When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.This valuable han
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29.90 zł
54.99 zł(-46%) -
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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns
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(42,42 zł najniższa cena z 30 dni)
29.90 zł
54.99 zł(-46%) -
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The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it’s happening right now"—and it is happening faster than anyone pr
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(72,24 zł najniższa cena z 30 dni)
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Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.Learn how to measure, test,
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ebook
(109,65 zł najniższa cena z 30 dni)
29.90 zł
129.00 zł(-77%) -
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Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques fo
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(67,92 zł najniższa cena z 30 dni)
29.90 zł
79.90 zł(-63%) -
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Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the s
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(29,67 zł najniższa cena z 30 dni)
19.90 zł
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How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor
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(92,65 zł najniższa cena z 30 dni)
29.90 zł
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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have b
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(80,73 zł najniższa cena z 30 dni)
29.90 zł
94.99 zł(-69%) -
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To be a success, a website has to attract-and keep--visitors. This Mini Missing Manual shows you how to attract new and return visitors and use the power of keywords and Web search engines to rise up in the rankings of search results. You'll also learn how to use a powerful-and free--service that tracks visitor activity on your site so you know whi
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(16,92 zł najniższa cena z 30 dni)
9.90 zł
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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. T
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(55,24 zł najniższa cena z 30 dni)
29.90 zł
64.99 zł(-54%) -
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Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consume
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29.90 zł
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Wouldn't it be great if there were a statistics book that made histograms, probability distributions, and chi square analysis more enjoyable than going to the dentist? Head First Statistics brings this typically dry subject to life, teaching you everything you want and need to know about statistics through engaging, interactive, and thought-provoki
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ebook
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29.90 zł
159.00 zł(-81%) -
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Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of webs
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(109,65 zł najniższa cena z 30 dni)
29.90 zł
129.00 zł(-77%) -
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Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking bey
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29.90 zł
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The total number of web pages today has been estimated at over 3 billion, spanning millions of individual websites. Not surprisingly, there is tremendous pressure on web developers and designers to remain current with the latest technologies. The Web Site Cookbook from O'Reilly covers all the essential skills that you need to create engaging, visit
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ebook
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29.90 zł
129.00 zł(-77%) -
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When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed t
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29.90 zł
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In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or
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29.90 zł
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If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one
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29.90 zł
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