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Google Analytics 4. The Practical Guide Rheinwerk Publishing, Inc, Markus Vollmert

(ebook) (audiobook) (audiobook) Język publikacji: angielski
Google Analytics 4. The Practical Guide Rheinwerk Publishing, Inc, Markus Vollmert - okladka książki

Google Analytics 4. The Practical Guide Rheinwerk Publishing, Inc, Markus Vollmert - okladka książki

Google Analytics 4. The Practical Guide Rheinwerk Publishing, Inc, Markus Vollmert - audiobook MP3

Google Analytics 4. The Practical Guide Rheinwerk Publishing, Inc, Markus Vollmert - audiobook CD

Autorzy:
Rheinwerk Publishing, Inc, Markus Vollmert
Wydawnictwo:
Rheinwerk Publishing (Z chęcią przeczytam książkę w języku polskim)
Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
479
Dostępne formaty:
     PDF
     ePub
Ebook
143,10 zł 159,00 zł (-10%)
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Do przechowalni

Master Google Analytics 4 (GA4) with this hands-on guide, starting with account setup, data streams, and Google Tag Manager implementation. The book teaches you to create custom events, track user behavior across websites and apps, and leverage advanced tools like BigQuery and Looker Studio for deeper insights. Throughout, you’ll find practical examples and real-life scenarios that help you apply your learning immediately. It also covers troubleshooting common issues, ensuring data accuracy, and complying with data privacy regulations.
Designed for both beginners and experienced users, this book offers step-by-step instructions and expert tips to make the most of GA4’s features. By the end, readers will have the skills to effectively track and analyze data, optimize their digital marketing strategies, and enhance reporting quality for better decision-making. Whether you're a marketer, analyst, or developer, this guide provides the knowledge to harness GA4’s full potential and improve your business's digital presence.

O autorze książki

Markus Vollmert is the cofounder and CEO of luna-park, a digital marketing agency based in Germany which has been a certified Google Partner for more than 10 years. With 25 years of experience, luna-park helps companies build effective tracking strategies, set up analytics and tagging systems, launch clear and actionable reporting, and grow internal analytics capabilities. In addition to their work on analytics, the team also supports clients with digital campaigns and content optimization to improve overall performance.
Markus has been working in digital analytics for many years and has authored several books on Universal Analytics and Google Analytics 4. He's a trusted GA4 trainer for companies and professionals, offering both in-house sessions and public workshops. He is also a frequent speaker at analytics and marketing events and has joined several Google Analytics partner summits in the United States.
He believes that digital agencies shouldn't just deliver results, but help build their clients' knowledge. Only by learning together can clients and agencies truly grow. Markus lives with his family in Cologne, Germany, where luna-park is based. When he's not diving into data, he enjoys traveling and retro gaming.

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