Markus Vollmert

Markus Vollmert is the cofounder and CEO of luna-park, a digital marketing agency based in Germany which has been a certified Google Partner for more than 10 years. With 25 years of experience, luna-park helps companies build effective tracking strategies, set up analytics and tagging systems, launch clear and actionable reporting, and grow internal analytics capabilities. In addition to their work on analytics, the team also supports clients with digital campaigns and content optimization to improve overall performance.
Markus has been working in digital analytics for many years and has authored several books on Universal Analytics and Google Analytics 4. He's a trusted GA4 trainer for companies and professionals, offering both in-house sessions and public workshops. He is also a frequent speaker at analytics and marketing events and has joined several Google Analytics partner summits in the United States.
He believes that digital agencies shouldn't just deliver results, but help build their clients' knowledge. Only by learning together can clients and agencies truly grow. Markus lives with his family in Cologne, Germany, where luna-park is based. When he's not diving into data, he enjoys traveling and retro gaming.