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    Mastering Salesforce Experience Cloud. Strategies for creating powerful customer interactions Lillie Beiting, Rachel Rogers

    (ebook) (audiobook) (audiobook) Książka w języku 1
    Mastering Salesforce Experience Cloud. Strategies for creating powerful customer interactions Lillie Beiting, Rachel Rogers - okladka książki

    Mastering Salesforce Experience Cloud. Strategies for creating powerful customer interactions Lillie Beiting, Rachel Rogers - okladka książki

    Mastering Salesforce Experience Cloud. Strategies for creating powerful customer interactions Lillie Beiting, Rachel Rogers - audiobook MP3

    Mastering Salesforce Experience Cloud. Strategies for creating powerful customer interactions Lillie Beiting, Rachel Rogers - audiobook CD

    Autorzy:
    Lillie Beiting, Rachel Rogers
    Serie wydawnicze:
    Mastering
    Wydawnictwo:
    Packt Publishing (Z chęcią przeczytam książkę w języku polskim)
    Ocena:
    Bądź pierwszym, który oceni tę książkę
    Stron:
    328
    Dostępne formaty:
         PDF
         ePub
    Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex.
    Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques.
    By the end of this book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.

    O autorach książki

    Lillie Beiting began her Salesforce experience in Fortune 500 companies such as General Motors, Stanley Black and Decker, and Anthem. For her expertise in Salesforce products, Beiting was recognized as a Salesforce Trailblazer and one of the 30 Marketers to Watch. She has spoken at multiple conferences and Salesforce events, notably at Dreamforce 2018.
    Beiting has contributed to the field of Data Ethics as a United Nations Delegate in Data Ethics in Sustainable Development Goals. She was also a contributing author for the first artificial intelligence ethics certification program, The Ethics Certification Program for Autonomous and Intelligent Systems (ECPAIS), from the Ethical Institute of Electrical and Electronics Engineers (IEEE).
    Rachel Rogers stumbled into a technology-first career when she was introduced to Salesforce. In a world driven by hyper-connectivity, she pushes to understand: what do we lose when we remove people from the equation? She has led multiple companies in the quest to curate technology with the people at its heart.

    Rachel spoke at Dreamforce from 2012 to 2018. In 2013, she was honored as a Salesforce MVP and was inducted into the Salesforce MVP Hall of Fame in 2019, recognizing her expertise and commitment to the Salesforce Community. She won the Lighting Bright Ideas Award, Data Driven Business Leader Award, and was the original Lightning Champion. In 2024, she was awarded the Honorable Listed as Who's Who in America 2024.

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