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    Remote Usability Testing. Actionable insights in user behavior across geographies and time zones Inge De Bleecker, Rebecca Okoroji

    (ebook) (audiobook) (audiobook) Książka w języku 1
    Remote Usability Testing. Actionable insights in user behavior across geographies and time zones Inge De Bleecker, Rebecca Okoroji - okladka książki

    Remote Usability Testing. Actionable insights in user behavior across geographies and time zones Inge De Bleecker, Rebecca Okoroji - okladka książki

    Remote Usability Testing. Actionable insights in user behavior across geographies and time zones Inge De Bleecker, Rebecca Okoroji - audiobook MP3

    Remote Usability Testing. Actionable insights in user behavior across geographies and time zones Inge De Bleecker, Rebecca Okoroji - audiobook CD

    Autorzy:
    Inge De Bleecker, Rebecca Okoroji
    Wydawnictwo:
    Packt Publishing (Z chęcią przeczytam książkę w języku polskim)
    Ocena:
    Bądź pierwszym, który oceni tę książkę
    Stron:
    202
    Dostępne formaty:
         PDF
         ePub
         Mobi
    Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface.
    Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones.
    This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.

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    O autorach książki

    Inge De Bleecker has been designing and testing web, mobile, and voice experiences for more than 20 years. She builds and leads UX teams and evangelizes UX throughout organizations. She is fascinated by the communication between humans and devices. Her mantras are "design for everyone" and "test early and often." Inge has run over 200 remote studies across different industries, languages, and regions. She finds remote studies a powerful and effective way to gather user feedback that would otherwise be difficult to collect.
    Rebecca Okoroji has been working in UX since 2000. She is passionate about the need for providing exceptional digital experiences and has since expanded her focus to encompass customer experience. She believes that there is no such thing as a user error, only badly designed interfaces. Customer/user feedback is essential to building a good UX, and remote unmoderated usability testing is a cost-effective and efficient way of collecting this. Rebecca has conducted over 100 such studies in globally dispersed projects for a large variety of industries and has a wealth of experience to draw on.

    Packt Publishing - inne książki

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