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AI-Powered Revenue Growth Design. Monetizing AI through AI-enhanced design thinking business sprints Justin Counts

(ebook) (audiobook) (audiobook) Język publikacji: angielski
AI-Powered Revenue Growth Design. Monetizing AI through AI-enhanced design thinking business sprints Justin Counts - okladka książki

AI-Powered Revenue Growth Design. Monetizing AI through AI-enhanced design thinking business sprints Justin Counts - okladka książki

AI-Powered Revenue Growth Design. Monetizing AI through AI-enhanced design thinking business sprints Justin Counts - audiobook MP3

AI-Powered Revenue Growth Design. Monetizing AI through AI-enhanced design thinking business sprints Justin Counts - audiobook CD

Autor:
Justin Counts
Ocena:
AI is reshaping how customers buy, teams work, and markets move but more pipeline and more tools rarely fixes stalled growth. AI-Powered Revenue Growth Design helps leaders treat revenue growth as a design challenge, using AI to widen options, surface patterns, and improve decision quality across the entire growth engine.
Written by growth and innovation leader Justin Counts, the book applies the Define–Design–Refine™ framework to focused A.I.deation™ lab sprints that turn messy signals into clear problem statements, differentiated offers, and workable go-to-market workflows. You’ll produce artifacts like a Growth Friction Map, AI Leverage Map, human-in-the-loop workflow templates, and decision review cadences that scale learning without turning teams into compliance machines. Measurement becomes a structured learning system rather than a reporting exercise. You’ll design KBIs that link intent and behavior to KPIs, move beyond vanity metrics, and identify the factors that drive meaningful results.
By the end, you’ll have a replicable process to build 30–60–90 plans through AI-enabled systems that will easily adapt and bolt onto future tools as they continue to evolve.

O autorze książki

Justin Counts is a sales, marketing, and innovation leader with 25+ years of experience spanning strategy consulting, mobility, luxury, SaaS, and enterprise growth incubation. He has held senior leadership roles at Deloitte, Ford Motor Company, Lincoln, and PE-backed growth firms – leading organizations in transformation initiatives across the U.S. and China. Justin is the founder of JCLA Labs, where he helps leadership teams apply AI-enhanced design thinking to navigate growth. He is also the creator of the Define-Design-Refine™ framework, a practical blueprint for aligning people, process, and technology to create defensible competitive advantage.

Packt Publishing - inne książki

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