Luis Capelo is a Harvard-trained analyst and a programmer, who specializes in designing and developing data science products. He is based in New York City, America. Luis is the head of the Data Products team at Forbes, where they investigate new techniques for optimizing article performance and create clever bots that help them distribute their content. He worked for the United Nations as part of the Humanitarian Data Exchange team (founders of the Center for Humanitarian Data). Later on, he led a team of scientists at the Flowminder Foundation, developing models for assisting the humanitarian community. Luis is a native of Havana, Cuba, and the founder and owner of a small consultancy firm dedicated to supporting the nascent Cuban private sector.