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Creating Actionable Insights Using CRM Analytics. Learn how to build insightful and actionable data analytics dashboards

(ebook) (audiobook) (audiobook) Książka w języku angielskim
Autor:
Mark Tossell
Creating Actionable Insights Using CRM Analytics. Learn how to build insightful and actionable data analytics dashboards Mark Tossell - okladka książki

Creating Actionable Insights Using CRM Analytics. Learn how to build insightful and actionable data analytics dashboards Mark Tossell - okladka książki

Creating Actionable Insights Using CRM Analytics. Learn how to build insightful and actionable data analytics dashboards Mark Tossell - audiobook MP3

Creating Actionable Insights Using CRM Analytics. Learn how to build insightful and actionable data analytics dashboards Mark Tossell - audiobook CD

Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
368
Dostępne formaty:
     PDF
     ePub
CRM Analytics, formerly known as Tableau CRM and Einstein Analytics, is a powerful and versatile data analytics platform that enables organizations to extract, combine, transform, and visualize their data to create valuable business insights.
Creating Actionable Insights Using CRM Analytics provides a hands-on approach to CRM Analytics implementation and associated methodologies that will have you up and running and productive in no time. The book provides you with detailed explanations of essential concepts to help you to gain confidence and become competent in using the CRM Analytics platform for data extraction, combination, transformation, visualization, and action. As you make progress, you'll understand what CRM Analytics is and where it provides business value. You'll also learn how to bring your data together in CRM Analytics, build datasets and lenses for data analysis, create effective analytics dashboards for visualization and consumption by end users, and build dashboard actions that take the user from data to insight to action with ease.
By the end of this book, you'll be able to solve business problems using CRM Analytics and design, build, test, and deploy analytics dashboards efficiently.

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O autorze książki

Mark Tossell is passionate about solving problems and improving processes using data. Tableau CRM (Einstein Analytics) and Tableau, powered by AI, are the tools of his trade. He is a proud wearer of the Salesforce Gold Hoodie and recipient of the inaugural APAC Awesome Admin award. He is also a Trailhead learning addict, having earned over 420 badges. In addition, he is honored to be a Tableau CRM Ambassador and a Salesforce Partner Solution Engineer. Mark lives in Sydney, Australia, with his wife, Christina, and son, Adam.

Packt Publishing - inne książki

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