Powering Content. Building a Nonstop Content Marketing Machine (ebook)(audiobook)(audiobook) Książka w języku angielskim

Autor:
Laura Busche
Okładka książki Powering Content. Building a Nonstop Content Marketing Machine
Tył okładki książki Powering Content. Building a Nonstop Content Marketing Machine

Okładka książki Powering Content. Building a Nonstop Content Marketing Machine

Wydawnictwo:
O'Reilly Media
Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
308
2w1 w pakiecie:
     ePub
     Mobi

Ebook

119,00 zł
101,15 zł

Dodaj do koszyka lub Kup na prezent Kup 1-kliknięciem

Przenieś na półkę

Do przechowalni

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.

Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:

  • Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone
  • Content creation: craft an engaging experience with content formats and copywriting formulas and templates
  • Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns